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Why Are Freelance Writers and Copywriters in Demand?

Freelance writers and copywriters may be in demand now more than ever because of the coronavirus. Why? Because marketing departments and agencies struggle to keep up with content demands, from coronavirus communications to blog content, email marketing, campaigns, and more. As a member of my local chamber of commerce, my […]

Do You Always Do What’s Obvious?

I want to introduce you to Obvious Adams. And he could be a great friend to you, the digital marketer. Oliver “Obvious” B. Adams isn’t your typical flashy, clever marketer. He’s ordinary. However, Obvious sees things that others don’t. He also takes his time to get to know a company and […]

Landing page

How to Create a High-Converting Landing Page

This guest post on Savvy-Writer is from Mashum, Founder & CEO, of BloggerOutreach.io.  A high converting landing page can be any web page that is related to your brand website. It can be a brand website home page, or a service page, or even the contact page of your website. […]

Email Strategy-Customer Buying Online

The Email Strategy That Turns Browsers Into Active Online Shoppers

This article about email strategy appeared on HubSpot and is reprinted on Savvy-Writer with permission. If you’re in an e-commerce business, you’re probably very familiar with the challenge of “abandoned carts”. Every day, ecommerce businesses lose out on sales when potential customers abandon their online shopping carts. Many of these people will return, […]