Are your email marketing campaigns opened all or most of the time? If you’re experiencing lackluster results, follow the guidelines below to increase the number of times your campaigns are opened. Remember to avoid SPAM words such as Free and Urgent. Proofread emails carefully — you never know who’s reading […]
Five Surface Errors that Make You Look Unprofessional
I recently signed up for a newsletter and downloaded the ‘free’ eBook that was promised to me. I started reading and proofreading the eBook (habit) and found a couple of errors within it. Mistakes happen from time-to-time; however, if they happen more than once, it may be time to pay […]
Is Your Administrative or Personal Assistant Costing You Money?
This blog post about how your administrative assistant or personal assistant may cost you money was updated on June 14, 2021. How can your administrative or personal assistant cost you money? By writing and sending poorly written emails to existing and potential new clients. If you don’t review emails, you […]
How to Become an Organized Business Owner
How organized is your office or home office? What about your files? What about your computer files? I love organization! Clutter does not work for me — it never has. My home office must be neat, clean and tidy. I can get overwhelmed by too much office furniture, books and […]
Don’t Allow Hackers to Attack and Destroy Your Website
Many small business owners and solo professionals are D.I.Y enthusiasts or do it themselves because they haven’t found a business with the products and services (customer) they’re looking for or expect. I tend to fall into the latter. When it comes to web design, I cringe and run screaming from […]