7 Key Differences Between Rich and Poor Authors

Novels in a Polish bookstore

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Are you dreaming of becoming a published author? Do you want to become a rich or poor author? Do you know the difference? Many writers want to become published authors, but they don’t know how to become a rich and successful author. It’s fantastic if you visualize your book on the #1 Best Sellers List, but what else do you have to offer your readers? The fact is your book is a ‘stepping stone’ for your writing career. If that’s what you desire.

It’s not enough to publish your book or novel if you want to earn millions and millions of dollars. That may be difficult for some writers to hear but it’s the truth. Robert Kiyosaki, author of the Rich Dad book series wrote his #1 Best Seller Rich Dad Poor Dad in order to sell his Cash Flow Game. His book was the first step. He also offers coaching and education. Robert understands multiple streams of income!

According to Steve Harrison, owner of Reporter Connection and Quantum Leap Publicity and Marketing Program, the following is the difference between rich and poor authors:

Poor Authors

1. Don’t have a marketing plan.

2. They only have a book to promote.

3. They’re concerned with copyrighting.

4. They do not have an offer.

5. They sell books one at a time.

6. They have little or no publicity.

7. They don’t have a system that works.

8. They operate alone.

Rich Authors

1. They have marketing plan.

2. They have a book but offer additional products and services such as a game, coaching, workshops, classes, education, etc. The book is the brochure for their additional offerings. FYI: They think like a sports player and earn income from other offerings.

3. Their most valuable asset is their list of customers and prospects.

4. They give offers and obtain email addresses.

5. They sell books in volume

6. They’re aggressive with publicity and rely on other ways to receive exposure they can control such as a radio show, newsletter, contributing articles to newspapers, magazines, and websites; seminars, webinars, etc.

7. They have a system that works.

8. They have support and don’t work alone; they have a team of people.

F = Focus plan A = A lot more exposure M = Models that work E = Execute plan

You may think the above list applies only to non-fiction authors but think again. Even fictional authors offer their readers and prospects products such as television shows and movies based on their books (example is Pretty Little Liars), t-shirts, games, mugs, posters, action figures, and other merchandise. To use a clichéd phrase from the 1990s, “Think outside of the box!”


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  1. I really love how you read F.A.M.E. I have to admit I am not a rich author yet, and my biggest fault is that I don’t have a strict marketing plan. What I mean is, while I am not shy about promoting myself, I find it particularly hard to stick to specific plans. It is hard to commit to stuff like “Guest-post twice a week, be-friend 7 writers this month…” etc.

    However I’m becoming better and better at being more focused and sticking to my plans. Hopefully, I will be one of those writers other writers look up to one day:)

  2. Thanks for the comment! That’s great you’re sticking to your plans. It can be a challenge when you have other things going on in your life.

    BTW: I think most authors don’t realize the importance of sales and marketing. Even when authors sign with a literary agent and publishing company, they still need to have a marketing plan. In fact, one literary agent I queried asked authors to outline their marketing plan.

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