How to Be Smarter about Email Marketing

Email Marketing Best Practices

Many small businesses use email marketing to connect with their customers and clients. However, you want to make sure you follow email marketing best practices. For example, you don’t want to add anyone to your email database who did not ask to be added. This is not an email marketing best practice. In fact, your business could be marked as Spam. When this happens, your company loses credibility.

It’s important to add value to your target market. Don’t send an email newsletter if you don’t have anything of value, whether it’s a blog post, article, or an offer. Remember, most people receive a staggering number of emails throughout the day, week, and month. You want to keep them on your list and most importantly, you want them to share your emails with everyone they know.

Another email marketing best practice is to make sure your email newsletter or eBlast is accessible via mobile. Mobile marketing is huge. If your emails don’t show up correctly on a smartphone or tablet, you won’t convert those users. And worse, they could unsubscribe from your email list and decrease the number of your email subscriptions. Before you send out an email, preview and test it. Look at everything from the text to color scheme. Make sure your emails are pleasing to the eye, not matter if customers use a laptop, desktop, or mobile device. [Read more...]

How Small Business Owners Attract Publishers and Literary Agents

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Media Magnestism: How to the Publicity You Want and Deserve

Are you a small business owner who’s still trying to get the attention of a publisher or literary agent?

Haven’t they noticed you and your writing?

What’s the deal with that?

Perhaps, they’re too busy reading about James Erwin. If you don’t know the story of James Erwin and how his responses to a Reddit question landed him a deal with Hollywood, here’s the scoop from Wired magazine.

James Erwin writes software manuals for an Iowa financial services firm. The pay and short commute aren’t too shabby. One day at work (on his lunch break) he logged into Reddit and decided to answer the following question posted by Reddit user ‘The_Quiet_Earth,’ “Could I destroy the entire Roman Empire during the reign of Augustus if I traveled back in time with a modern U.S. Marine infantry battalion or MEU (Marine Expeditionary Unit?”

James posted his answers in segments and basically started writing a story that would soon get so much attention that it got him a Hollywood deal.

James was contacted by Adam Kolbrenner who runs literary management and production company Madhouse Entertainment. He forwarded the Reddit link to an executive at Warner Bros., and a producer on the movie “300″ said he wanted to be involved in getting James’ story produced. Warner Bros. made him an offer. The rest is history.

Congratulations to James! [Read more...]

Are You Making These 10 Content Writing Mistakes in Your Small Business?

/doh content writing mistakes

/doh (Photo credit: striatic)

Content writing mistakes can cost your small business more time and money than you realize.

How?

By posting content that no one reads and shares. The time you spent writing the posts could have been spent on developing a current product so it reaches its full potential.

Let’s face it; writing content for your small business blog is a daunting task when you have other things to do such as marketing and accounting (unless you hire someone to handle these).

But don’t give up, yet.

Once you learn the mistakes to avoid, you can turn around your content strategy and connect with your target audience. You’ll also see your sales, credibility and profits go up. [Read more...]

Creating Valuable Content for Your Business Blog is Challenging, Right? Think Again

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content low (Photo credit: Sean MacEntee)

Would you like to know how to create valuable content?

Clients, friends and family often say to me, “Amandah, you have a couple of writing specialties. How do you think content ideas for clients and your blogs?”

My answer is, “I listen.”

I listen to:

  • Webinars
  • Teleseminars
  • Conversations
  • News
  • Podcasts
  • Books on tape

Most importantly, I listen to my clients and what they want and need and what their target markets want and need. As one of my clients told me last week, “Amandah, it’s not about me. It’s about the audience I serve.” She’s right.

So…

How can you create valuable content your audience wants to read? For starters, check out the four ways I listed below. I’ve been writing since 2008 and have a good handle on how to brainstorm for ideas for blogs, articles, newsletters, etc. [Read more...]

10 Content Writing Posts that Will Revamp Your Blog in the Next 5 Minutes

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Do you need to revamp your blog so it’s supercharged?

There’s no time like the present to overhaul the blog content writing for your small business.

Tip: Assess your blog every three to six months to make sure it’s on track with comments, conversions and shares.

To help you make sure your content is supercharged (explode web traffic), I’ve scoured the internet for posts that will help you (and me) take your blog to the next level.

10 Content Writing Posts that Will Supercharge Your Blog in the Next 5 Minutes

1. How to Write Interesting Content for a “Boring” Topic. In this post from Copyblogger, you’ll learn that even the most boring topics can be turned into content that packs a punch and keeps readers coming back for more.

2. 317 Power Words That’ll Instantly Make You a Better Writer. In this post from Jon Morrow, he shares Power Words that can transform your content writing and blog. Remember, you must hook readers and hold their attention. [Read more...]