Search Engine Marketing

Three Easy Twitter Tips and Tricks that Make You a Better Twitter User

May 15, 2013 by Amandah Blackwell Leave a Comment

On Friday, May 3, 2013, I listened to Dan Zarrella speak about the science behind Twitter. I learned some great Twitter tips and tricks.

I also participated in the Twitter chat too.

Drats! I didn’t win a copy of Dan’s book Dan’s book, The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies.

Dan’s book “takes a scientific approach to the way businesses and brands approach marketing. Through a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximum results.”

If you’re looking for, or even using a rainbows and sunshine approach to Twitter, you may want to reconsider this approach.

There’s nothing wrong with appreciating your followers, but there is a science behind Twitter.

Three Easy Twitter Tips and Tricks Make You a Better Twitter User

Below are the top Twitter tips and tricks I learned from listening to Dan’s #SciChat.

You may have heard of one or more of them, or not, but they’re great tips to keep in mind as you tweet.

Write tweets that are less than 140 characters. Write HEADLINES that get clicked! CLICK HERE to tweet.

Posting on Twitter is Both an Art and a Science

There’s an art and science to Twitter.

For example, if you think that your tweets will automatically be retweeted, you’re wrong. You need to establish yourself as an authority in your field. Show how you can solve your target market’s problem.

Don’t clutter your followers’ Twitter streams with useless information. Tweet relevant information.

Do find your voice and post tweets — be authentic.

Don’t rely heavily on automation. Schedule tweets when you travel, but post tweets in ‘real time’ the majority of the time.

If you found this post useful, I’d appreciate it if you’d share it via email, Twitter, Facebook, Pinterest, LinkedIn, and Google+. Thank you!

What Twitter tips and tricks would add? Leave a comment below.

Filed Under: Clients, Freelance Writers, Freelance Writing, Overcoming Obstacles, Search Engine Marketing, Search Engine Optimization, Social Media, Tips and Tricks Tagged With: Article Marketing, Blogs, Business Tools, Communication, Freelance Writing, Mistakes to Avoid, Search Engine Marketing, Search Engine Optimization, Social Media, Writing, Writing and Editing

Three Easy Ways to Gain and Lose Likes on Facebook

April 11, 2013 by Amandah Blackwell Leave a Comment

Do you remember when you started your company’s Facebook page?

You probably jumped up and down as family and friends liked and shared your company’s page. When your clients or customers started liking your Facebook page, you probably jumped up and down as the number of likes your page received increased by the hour.

But then something happened. After a while, the excitement died down. Before you knew it, your Facebook page was silent. You probably even wondered what happened.

For starters, Facebook is a social media site. But you knew that, right?

It’s up to you, the business owner or social media manager, to be social on your company’s Facebook page.

If you want to gain more likes and reach more people on Facebook, you MUST BE SOCIAL.

Growing your Facebook page doesn’t have to be difficult, it doesn’t have to be a chore. Listed below are three easy ways to gain likes on your Facebook page. Follow these steps and your Facebook page will have more likes than you thought possible. [Read more...]

Filed Under: Clients, Overcoming Obstacles, Search Engine Marketing, Search Engine Optimization, Social Media, Tips and Tricks Tagged With: Business Tools, Communication, Copywriting, Freelance Writing, Making Money on the Internet, Mistakes to Avoid, Search Engine Marketing, Search Engine Optimization, Social Media, Writing, Writing and Editing

What’s More Important SEO and Web Traffic or Fans and Readers?

December 5, 2012 by Amandah Blackwell Leave a Comment

In his blog post If you’re looking for more traffic, STOP!, Derek Halpern, owner of Social Triggers makes a good point: You don’t want web traffic, you want readers.

English: Direct Report If readers are informed If readers are supportive If readers are eager to have results first (Photo credit: Wikipedia)

Why are so many entrepreneurs and corporate conglomerates beating the SEO drum when they should be focused on beating the drum to get more readers on their websites?

Traffic doesn’t pay, but readers do. They pay by commenting on your posts. They pay by tweeting and liking your poss. They literally pay by purchasing your products and services. Treat them with the respect they deserve. They’re more than numbers on your Google Analytics spreadsheets!

SEO and Web Traffic or Fans and Readers: What or Who’s More Important?

There’s nothing wrong with implementing ethical SEO techniques so your blog or website ranks well in search engines like Google, Bing, etc. However, it’s more important to focus on your target audience aka fans and readers. SEO alone doesn’t get you noticed or sales. Readers turn into fans and eventually turn into followers and buyers. [Read more...]

Filed Under: Authors, Clients, Overcoming Obstacles, Search Engine Marketing, Search Engine Optimization, Tips and Tricks Tagged With: Authors, Blogs, Business Tools, Communication, Freelance Writing, Ghostwriting, Making Money on the Internet, Mistakes to Avoid, Search Engine Marketing, Search Engine Optimization, Web Traffic, Writing, Writing and Editing

Exhausted? How to Grow Your Blog without SEO and Social Media

October 17, 2012 by Amandah Blackwell 4 Comments

exhausted: grow your blog without seo and social media

Exhausted (Photo credit: ex.libris)

Has commenting on forums and other blog posts day after day left you exhausted and worn out?

Are you getting sick and tired of social media and feeling like a hamster on wheel that goes nowhere?

Have you spent thousands of dollars on SEO software or hired a social media manager, director, or assistant, but still haven’t seen results?

If you answered YES to these questions, you’re not alone.

First, SEO is fine but it’s not the end all be all to growing a blog.

Second, unless you’re spending money on Facebook and Google ads, social media may not work for you. [Read more...]

Filed Under: Authors, Clients, Freelance Writing, Overcoming Obstacles, Search Engine Marketing, Search Engine Optimization, Social Media, Tips and Tricks Tagged With: Blogs, Business Tools, Communication, Copywriting, Freelance Writing, Mistakes to Avoid, Search Engine Marketing, Search Engine Optimization, Social Media, Web Traffic, Writers Resources, Writing and Editing

How to Use Twitter Better: 7 Quick and Simple Tips

September 12, 2012 by Amandah Blackwell 7 Comments

Do you worry you’re not using Twitter properly?

My sixth sense tells me you’re shaking your head YES.

You’re not alone. Entrepreneurs, directors of marketing departments, and even writers have doubts about how to use Twitter.

The good news is you can grow your Twitter followers slowly.

You don’t have to spend money to buy followers just so your Twitter account can look good. That’s taking the easy way out which could cost you more money in the long run, or worse. You can damage your reputation. Who wants to lose or spend more money and destroy their reputation at the same time?

Not you, right?

So… What is the right way to use Twitter to grow your online and social media presence? [Read more...]

Filed Under: Clients, Freelance Writers, Freelance Writing, Overcoming Obstacles, Search Engine Marketing, Search Engine Optimization, Social Media, Tips and Tricks Tagged With: Business Tools, Communication, Freelance Writing, Making Money on the Internet, Marketing, Mistakes to Avoid, Search Engine Marketing, Search Engine Optimization, Social Media, Web Traffic, Writing, Writing and Editing

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What’s More Important SEO and Web Traffic or Fans and Readers?

SEO and Web Traffic or Fans and Readers: What or Who’s More Important?

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