Email Strategy-Customer Buying Online

The Email Strategy That Turns Browsers Into Active Online Shoppers

This article about email strategy appeared on HubSpot and is reprinted on Savvy-Writer with permission. If you’re in an e-commerce business, you’re probably very familiar with the challenge of “abandoned carts”. Every day, ecommerce businesses lose out on sales when potential customers abandon their online shopping carts. Many of these people will return, and some more qualified to […]

SEM-Search Engine Marketing

Search Engine Marketing: What is it and What Are Its Ties to Social Media?

The following is a guest post from Nick Dimitriou, Growth Marketer at Moosend, an email marketing software automation company. Not too long ago, the only thing a business needed, to promote a product or a service was happy customers, word-of-mouth advertisement and perhaps some flyers informing consumers of a fantastic opportunity or a grand opening. Nowadays, […]

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Marketing Nonprofit Organizations: Get Professional Help

Marketing nonprofit organizations is a dream come true for some professionals. Whether they’re paid or volunteer their services, helping to raise the awareness of a nonprofit is rewarding on many levels. Not only do you get to promote an organization that is helping (fill in the blank), but you get to see it evolve. But […]

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New Look and Feel of the Savvy-Writer Newsletter

Has this happened to you? You signed up with an email marketing provider thinking you’d be with them forever. You envision publishing your newsletter, eBlasts, and autoresponders each month and feeling good about it. But then you start working with templates and it’s not as user friendly as you thought. Oh well. You close your […]

Learn How To Write Headlines that Get Clicked from Savvy-Writer

Write Emotional Headlines to Get More Clicks and Shares on Social Media

Does your company have a blog? Do headlines get clicked and shared? If you answered “No,” then you may not be writing emotional headlines. Emotions can either be positive or negative. In the post Are Negative Emotions More Important than Positive Emotions? by Aaron Ben-Zeév Ph.D., he states that “negative emotions are more noticeable and because people typically consider […]