“How much blog traffic does your company’s blog receive?” A blog is an easy way to provide information to current customers and potential customers. It can also: Increase your company’s page rank. Help your company gain media attention. Position your company as the ‘expert’ or ‘go-to’ business within your industry. […]
Category Archives: Search Engine Marketing
7 Dust-Busting Ways to Clean and Refresh Your Blog
Having a blog on your company’s website or linked to your website is a cost effective online marketing tool. It’s important to provide content that will attract visitors, keep them interested, and convert them into customers. Place social media icons on your blog to make sharing easier. Have a conversation […]
Warning: Twitter Followers Could be Unnatural
You may be shocked to know that some companies and entrepreneurs buy their Twitter followers. Can you believe it? Talk about being fake and unnatural! Why would anyone by followers? Well, it gives the ‘illusion’ of having a strong Twitter following. Did you know that followers could be spam accounts? […]
5 Blog Post Tips to Increase Web Traffic
Your company may have incorporated a blog on its website or have a blog linked to your company’s website. Your company probably uses social media, hoping it will increase your web traffic, sales, and revenues. Unfortunately, if a blog post (or other web content) isn’t compelling or you don’t have […]
Social Media and SEO: Do Your Employees Struggle with Change?
Social media and SEO are strategies to increase business and profitability. What happens if your employees don’t embrace these latest technologies? Employees may believe social media and SEO is a waste of time compared to the ‘old’ ways of increasing business, profits, and customer satisfaction. How do you get them to […]
Content: Write for the Web in 7 Easy Steps
Writing content (seo) for the web is different than writing for print publications such as magazines and newspapers. Remember, readers use different types of devices such as laptops, iPads (and others), cell phones, etc. to read information online. Even the internet browser makes a difference. Information may appear differently when […]
Email Marketing: Is Free a Powerful or Spam Marketing Term?
There’s a debate as to whether or not ‘free’ is a powerful email marketing tool or spam in disguise. According to a post on the 60 Second Marketer, the word ‘free’ is a powerful and effective marketing tool because it taps into an emotional trigger which activates impulses. But how true is […]