Do you remember when you started your company’s Facebook page? You probably jumped up and down as family and friends liked and shared your company’s page. When your clients or customers started liking your Facebook page, you probably jumped up and down as the number of likes your page received increased […]
Category Archives: Tips and Tricks
Bad Content Writing? How to Tell if Your Content Writing Stinks — Break Free
Do you avoid content writing because you’re afraid someone will tell you that your writing stinks? It’s kind of like having bad breath. It can be an embarrassing situation, and you may not want to ask anyone if your breath stinks because you’re afraid of a negative response. It’s the […]
Stop Wasting Time! Go from Ideas to Blog Posts
I’m sure you have great ideas for blog posts either for your own website, or your company’s website. Congratulations! But I ask you to put your blog ideas aside for a moment and read the following: • Pick any blog such as Copyblogger, Boost Blog Traffic, The Huffington Post, Guy Kawasaki, […]
A Simple Plan to Avoiding Cancer of Communication
When you hear the word cancer, you probably want to cringe. Just writing the word cancer makes me want to delete it. I’m not a fan of hearing or reading the word, but we need to face it. What is cancer? According to the U.S. National Library of Medicine, “Cancer is […]
One Simple Lesson Will Boost Your Non-Profit Organization’s Donations and Support
A few years ago, I applied for a couple of positions with a not-for-profit organization in Cleveland, Ohio. I didn’t receive a job offer. I received an email that left me wondering, “Who wrote this email and do they understand email copywriting?” If a non-profit organization wants to cultivate good […]
What’s More Important SEO and Web Traffic or Fans and Readers?
In his blog post If you’re looking for more traffic, STOP!, Derek Halpern, owner of Social Triggers makes a good point: You don’t want web traffic, you want readers. Why are so many entrepreneurs and corporate conglomerates beating the SEO drum when they might focus on getting more readers on their […]
WordPress Errors That Make You Look Silly
If you have a blog or website, you’re probably using WordPress. Unfortunately, errors can happen whenever install a new plugin or use a new string of code. Before you know it, your blog or website has a bunch of characters and nonsense on it and your web traffic comes to […]