Your company may have incorporated a blog on its website or have a blog linked to your company’s website. Your company probably uses social media, hoping it will increase your web traffic, sales, and revenues. Unfortunately, if a blog post (or other web content) isn’t compelling or you don’t have […]
Tag Archives: Writing
Freelance Writer Reveals Secrets to Writing Headlines for the Web
Effective communication is important for both print and web copy writing. The most important aspect of writing is creating an eye-catching headline. A freelance writer who’s skilled in writing for the web understands that it’s important to write headlines that get noticed. It’s also important to optimize a headline for […]
A Freelance Writer Gets Results, Increases Profitability
As a freelance writer, I work with clients in various industries. A month ago, I started working with a client in the travel industry. I’m thrilled because not only do I get to write quality content such as editorial articles and blog posts, I get to teach everyone about SEO and […]
Email Marketing: Is Free a Powerful or Spam Marketing Term?
There’s a debate as to whether or not ‘free’ is a powerful email marketing tool or spam in disguise. According to a post on the 60 Second Marketer, the word ‘free’ is a powerful and effective marketing tool because it taps into an emotional trigger which activates impulses. But how true is […]
Is Your Company Afraid of Blog and Social Media Commitment?
When I’m approached by business owners who want to start a blog or rewrite their blog content along with increasing their social media presence, I usually think to myself, “Hmmm. How committed are they to developing and maintaining a blog? Are they ready for the commitment that social media requires?” […]