Are your email marketing campaigns opened all or most of the time? If you’re experiencing lackluster results, follow the guidelines below to increase the number of times your campaigns are opened. Remember to avoid SPAM words such as Free and Urgent. Proofread emails carefully — you never know who’s reading […]
Tag Archives: Writing
Five Surface Errors that Make You Look Unprofessional
I recently signed up for a newsletter and downloaded the ‘free’ eBook that was promised to me. I started reading and proofreading the eBook (habit) and found a couple of errors within it. Mistakes happen from time-to-time; however, if they happen more than once, it may be time to pay […]
Is Your Administrative or Personal Assistant Costing You Money?
This blog post about how your administrative assistant or personal assistant may cost you money was updated on June 14, 2021. How can your administrative or personal assistant cost you money? By writing and sending poorly written emails to existing and potential new clients. If you don’t review emails, you […]
Tips to Getting Email Campaigns and Newsletters Opened
This post on email campaigns and newsletters was updated on June 18, 2021. How many subscribers open your email campaigns and newsletters? If your open rate is lackluster, perhaps it’s time to reevaluate your subject lines. Believe it or not, most subscribers take 2-5 seconds to decide if they’ll open […]
How to Communicate with External and Internal Customers
As a writer, I pay attention to what people write and say. I do my best to be an astute listener and reader. Communications is my business. Lately, I’ve been reflecting on my previous work experience and the communications I’ve had with people over the years. I think about the […]
Meet Black Hat SEO, White Hat SEO’s Evil Twin
You may or may not be aware of Black Hat SEO. And, yes. There is something called White Hat SEO. Who knew SEO was colorful? Black Hat SEO is an unethical way to receive higher search engine rankings and has the following characteristics: Ignores and breaks search engine rules and […]
7 Benefits of Hiring a Ghost Writer
Let’s face it; some people don’t enjoy the art of writing as much as others do. Some find writing to be a tedious and time consuming process; they’d rather be golfing. Hiring a ghost writer could work for you because you hire a person who loves to write. Most writers […]