Effective communication is important for both print and web copy writing. The most important aspect of writing is creating an eye-catching headline. A freelance writer who’s skilled in writing for the web understands that it’s important to write headlines that get noticed. It’s also important to optimize a headline for […]
Tag Archives: Search Engine Marketing
A Freelance Writer Gets Results, Increases Profitability
As a freelance writer, I work with clients in various industries. A month ago, I started working with a client in the travel industry. I’m thrilled because not only do I get to write quality content such as editorial articles and blog posts, I get to teach everyone about SEO and […]
Social Media and SEO: Do Your Employees Struggle with Change?
Social media and SEO are strategies to increase business and profitability. What happens if your employees don’t embrace these latest technologies? Employees may believe social media and SEO is a waste of time compared to the ‘old’ ways of increasing business, profits, and customer satisfaction. How do you get them to […]
Is Your Company Afraid of Blog and Social Media Commitment?
When I’m approached by business owners who want to start a blog or rewrite their blog content along with increasing their social media presence, I usually think to myself, “Hmmm. How committed are they to developing and maintaining a blog? Are they ready for the commitment that social media requires?” […]
My 7 Best Keyword Research Tips Ever
Finding the right keywords for your website can be a tedious process. Keyword research takes time, but it doesn’t have to a ‘dreaded’ task. The main point to remember when researching keywords is to ask and answer the following questions: Who is the target audience? What is the main focus […]