Do you need to fire your SEO company? If you’re not getting the SEO results or customer service support you deserve, it may be time to fire your SEO company. Here’s how to know when it’s time to say goodbye:
- You never receive timely responses to your emails.
- It’s always another person’s job within the company to handle whatever it is you inquire about, i.e., keyword analysis, web design, SEO, etc.
- They always have an excuse as to ‘why’ something wasn’t done. For example, “The web design wasn’t completed because so and so is still out of the office.” Most SEO companies have more than one web designer.
- They outsource SEO services to contractors in other countries which creates a communication barrier.
- They thought you were doing the SEO work they were supposed to have done.
- Contracted employees aren’t familiar with your website.
- You’re not seeing the results promised to you when you signed the contract for SEO services.
If you’ve identified with more than two of the above criteria, it may be time to find another SEO company.
How to Fire Your SEO Company in 3 Easy Steps
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Be professional. There’s no need for petty name calling or pointing the fingers. All you have to say is, “It’s time for us to find another SEO company that fits our needs better. Thank you for your service.” Don’t go into details if your SEO firm doesn’t ask for them. End the relationship and find another company.
Stick to the facts. As Sergeant Joe Friday from Dragnet would say, “All we want are the facts, ma’am?”
Contrary to Point #1, your SEO firm may ask, “Why are you unhappy with our SEO services? Stick to the facts. If keyword analysis was supposed to be completed each month but isn’t, mention it. If the web design wasn’t completed on time, mention it. If you’re tired of playing ’email tag’ with their contracted employees, mention it.
Customer service
Do you have to babysit your SEO company? If you constantly need to ‘check up’ on your SEO company, it may be time to part ways. While you should know what your SEO firm’s doing for your company, you shouldn’t have to babysit them. You shouldn’t have to send them email after email asking the same question over and over again such as, “Is the keyword analysis completed? Is the web design completed? If they can’t give you an estimated completion time, it’s time to find a new SEO company.
You decide it’s best to hire a local SEO firm. Perhaps, your SEO company is located in another state. Sometimes, it’s better to hire a local SEO firm because they’ll be able to visit your offices should you need training or want to have a meeting to discuss your SEO. There’s nothing wrong with hiring a local company. It’s a good way to grow your area’s economy.
Fact: If you’re a part of a trade association/group or barter group, understand that your company may not be a ‘top’ priority.
Firing your SEO firm may not be easy, but it could be in your company’s best interest to do so. Before you hire another SEO company, ask questions such as:
- How long does web design (redesign) take?
- What programs do you use for keyword analysis?
- How will you help us determine the ‘right’ keywords for our company?
- Do you outsource SEO services to contractors located in other states and or country? If yes, where are your contractors located?
- How long does SEO take to implement?
- What are the benefits of your SEO services vs. your competitors?
- What am I responsible for?
Make sure you understand exactly what the company’s SEO services are before signing a contract. Your company’s SEO is important to the growth of your business and online presence. Find a SEO company that will work for you and with you to increase your organic web traffic. With the proper SEO strategy, your company’s web traffic and profitability will increase.
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