Has this happened to you? You signed up with an email marketing provider thinking you’d be with them forever. You envision publishing your newsletter, eBlasts, and autoresponders each month and feeling good about it. But then you start working with templates and it’s not as user friendly as you thought. […]
Is your small business moving forward? Maybe you describe your new book on Amazon as ‘epic’. These are only a handful of overused buzzwords plaguing the content and copy of large and small companies around the world. Where is the creativity? Oh, the humanity! When I hear or read the […]
I let you in on a little secret. Rules and I sometimes don’t get along, especially when it comes to writing great content. As a kid, and even to this day, I was considered a rebel. I always asked and still do ask, “Why?” This, by the way, drove my teachers […]
“Be your authentic self on social media.” What exactly does this mean? From a psychology viewpoint, it means you remove your mask and show your audience who you are, no matter what. It also describes impression management where you determine how you’ll present yourself publicly. This above all: To thine […]
Does your company have a blog? Do headlines get clicked and shared? If you answered “No,” then you may not be writing emotional headlines. Emotions can either be positive or negative. In the post Are Negative Emotions More Important than Positive Emotions? by Aaron Ben-Zeév Ph.D., he states that “negative emotions are more […]