I’ve been attending luncheons and network meetings, and I am amazed by the number of small business owners who don’t have a website. This shocked me. Why? Because a website can boost leads, sales, prospects and profits. Don’t you want to reach as many customers as possible? What about doubling or […]
Category Archives: Content Writing
Are You Ready to Rock? 10 Blog Content Writing Lessons from Rock Songs
Blog content writing lessons and rock songs go hand-in-hand because both require that you write a story. Listen to any rock song, especially a rock love ballad, and you’ll hear a story of pain and heartbreak, something most people can relate to on a daily basis. So who better to […]
How Blog Content Costs Your Company Money and How to Fix It
You’ve probably been told that your company needs a blog. There’s nothing wrong with this advice if your blog content converts. For example, you write a blog post and at the end you place a newsletter sign up form or a link to a form. If readers click on your […]
Jimmy Fallon and Justin Timberlake Show You How Hashtags Can Annoy Your Audience
Jimmy Fallon is one of my favorite comedians. I loved watching him on Saturday Night Live and catch his late night show when I can. Yes, I listen to Justin Timberlake, and listened to him when he was with ‘N Sync. I thought the ‘N Sync reunion on MTV’s Music Awards […]
7 Lessons a Road Trip Can Teach You about Content Marketing
I took a road trip to Wisconsin on August 22, 2013. My last road trip was three years ago when I drove back from Chandler, Ariz. to Parma, Ohio. Rush hour traffic in Chicago (that’s another blog post) was unbelievable. It was bumper-to-bumper without an end in sight. I couldn’t […]