This book review on Savvy-Writer about Pet Nation: The Inside Story of How Companion Animals Are Transforming Our HOMES, CULTURE, and ECONOMY by Mark L. Cushing was made possible by Avery Books and Barbara Teszler of TeszlerPR.com.
Let’s take a closer look at Pet Nation, specifically how pets in the workplace may boost morale and productivity and help you tap into your creativity to step up your digital marketing.
What is Pet Nation?
In a nutshell, “Mark L. Cushing provides an inside look at the rise of Pet Nation and shows us not only what our love of animals says about pets but also what it says about ourselves.”
We’ve gone from pets wandering around neighbors to sleeping in their pet owners’ beds or plush pet beds if you think about it. And in some circumstances, they even have their wardrobe. Proud owners flock to Instagram, TikTok, and other popular social media networks to show off their pets. They also have gourmet food or special food because of trouble with gastrointestinal issues or some other medical issue.
Bringing Your Pet to Work
Pets have made their way into the workplace, whether they like it or not. Does the dog or cat really want to be in an office filled with noisy people? Maybe.
Of course, bringing your pet to work may cause problems because some people may be afraid or allergic to them.
But one thing for sure is that pets in the workplace liven up the place and boost morale. Plus, if you’re having a bad day, there’s nothing like hanging out with cute dogs and cats to turn that frown upside down.
Pets and Productivity, Creativity, and Marketing
If you work in marketing or other creative fields, pets can boost your productivity and creativity. Stuck on an idea, toss the tennis ball around, and BAM! You may have a brilliant idea.
Don’t feel like working because your boss may not best the leader? Pet, the cat, and watch as your troubles melt away and you forget about your boss who’s made your life miserable. Heck. You may even decide to quit your job and start a business. You can proudly say that you’re a part of the great resignation.
What can you do if your marketing team can’t think of any ideas for campaigns? The answer may lie with dogs and cats. If your office doesn’t allow them for some reason, you can always contact a local animal shelter. You and your staff can hang out with adoptable shelter animals for a donation. And who knows? You may fall in love with one or two and adopt them. It’s a win-win situation!
Final Thoughts on Pet Nation
While this review ties Pet Nation into marketing and the workplace, the book provides a comprehensive look at how pets have transformed into companions and family members. In fact, some people can’t even bear to leave their pets at home and feel guilty for going on vacation. And if you’ve been working from home because of Covid-19, you and your pet have experienced separation anxiety if you’ve been forced back into the office. Some couldn’t do that, so they quit their jobs.
For a deep look into how dogs, cats, fish, birds, etc., have become a part of pop culture and families, buy a copy of Pet Nation, preferably from a local bookstore (some still exist).