Is your company’s blog sitting on the internet waiting for visitors to find it? If you believe the saying, “If you build it, they will come,” you may be waiting for a long time. It’s important to implement ‘white hat’ SEO techniques such as internal and external linking building. It’s also important to strike a balance between ‘tweeting and posting’ links to your blog along with other helpful blogs. It’s not just about you.
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Some companies still use meta tags; however, they’re no longer the only driving factor to increase web traffic. You’ve probably heard the statement, “Content is king.” This has changed over the years. Relationship building is king and ‘unique’ content is queen. Provide visitors with well thought out blog posts and articles that will make them come back for more. Fluff doesn’t cut it anymore.
Blogger Reveals: 3 Servings of SEO for Your Constipated Blog
1. Internal and external link building. It’s important to have internal and external links to strong pages and websites. When I worked with an interior designer, I linked to high ranking pages within his website. I also linked to relevant websites that complemented his industry.
2. Commenting on blog posts and forums. I still do this for clients. For example, my former travel writing client had me comment on blog posts and forums twice a week. Not only did I help my client gain web traffic, but I made some fabulous connections along the way.
It’s important to contribute to the conversation on blogs and forums. Many people make ‘generic’ comments such as, “Great post!” This doesn’t add to the conversation. The goal is to show that you’re a reputable source of information. When others see that you have a lot to offer, they’ll be inclined to visit your blog/website.
Note: Google doesn’t take into consideration your URL link when you leave a comment. Most people use WordPress which has implemented ‘no follow’ into the platform.
3. Keywords are the key. When I worked my former travel writing client a few years ago, my blog posts would show up in Google Alerts. Sometimes, they’d show up on different article websites, but that’s another blog post about internet scraping.
The blog posts were listed in Google Alerts because I worked with my client to develop a keyword list. We tested a few keywords and narrowed the list down to about 10-15 solid keywords and phrases. My goal was to have a keyword density between 3% – 5% on all blog posts. This can be tricky if you don’t know how to ‘weave’ keywords into web content. Luckily, I enjoy writing, and was able to produce unique content. Did you know that blog posts I wrote in 2008 still receive comments and backlinks? I’m extremely thrilled for my former travel client whom I keep in contact with today.
Tip: Test and analyze keywords/phrases to find the ones that will work for your company.
Review Twitter and Facebook pages. Do you mostly post links back to your blog/website? If you do, you may want to nix this strategy. Provide links to other blogs and vlogs (video blogs) that are helpful to your target audience. Also, create a welcoming Facebook like/lead gate to give customers a reason to ‘like’ your company.
Follow these “3 servings of SEO” and your company’s blog will move forward in no time.
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