I’m surprised by second-rate customer service. Why? Because you can’t have a business without customers. Tick them off and they’ll purchase from your competitors. Horrible customer service is one of my pet peeves. When it happens to me, family, friends, business associates, and others, it fires me up. It’s one […]
How Blog Content Costs Your Company Money and How to Fix It
You’ve probably been told that your company needs a blog. There’s nothing wrong with this advice if your blog content converts. For example, you write a blog post and at the end you place a newsletter sign up form or a link to a form. If readers click on your […]
Jimmy Fallon and Justin Timberlake Show You How Hashtags Can Annoy Your Audience
Jimmy Fallon is one of my favorite comedians. I loved watching him on Saturday Night Live and catch his late night show when I can. Yes, I listen to Justin Timberlake, and listened to him when he was with ‘N Sync. I thought the ‘N Sync reunion on MTV’s Music Awards […]
Pinterest’s Group Boards Get Your Nonprofit More Exposure and Reach
Is your nonprofit on Pinterest? In case you didn’t know, Pinterest is interested in the business community. That’s right. Pinterest isn’t just for people who like to share their latest travel photos or recipes, it’s for brands and businesses too. If your nonprofit isn’t on Pinterest, what are you waiting for? You’re […]
7 Lessons a Road Trip Can Teach You about Content Marketing
I took a road trip to Wisconsin on August 22, 2013. My last road trip was three years ago when I drove back from Chandler, Ariz. to Parma, Ohio. Rush hour traffic in Chicago (that’s another blog post) was unbelievable. It was bumper-to-bumper without an end in sight. I couldn’t […]