Do you feel safe in your small business? If you do feel safe, it could be an illusion. If you don’t feel safe, you have every reason to feel as if the sky is falling. Why? Because you’re unaware of the number one threat to your small business. This threat […]
What Do You Mean Your Small Business Doesn’t Have a Website?
I’ve been attending luncheons and network meetings, and I am amazed by the number of small business owners who don’t have a website. This shocked me. Why? Because a website can boost leads, sales, prospects and profits. Don’t you want to reach as many customers as possible? What about doubling or […]
Are You Ready to Rock? 10 Blog Content Writing Lessons from Rock Songs
Blog content writing lessons and rock songs go hand-in-hand because both require that you write a story. Listen to any rock song, especially a rock love ballad, and you’ll hear a story of pain and heartbreak, something most people can relate to on a daily basis. So who better to […]
The 5 Worst Customer Service Practices (and How to Fix Them)
I’m surprised by second-rate customer service. Why? Because you can’t have a business without customers. Tick them off and they’ll purchase from your competitors. Horrible customer service is one of my pet peeves. When it happens to me, family, friends, business associates, and others, it fires me up. It’s one […]
How Blog Content Costs Your Company Money and How to Fix It
You’ve probably been told that your company needs a blog. There’s nothing wrong with this advice if your blog content converts. For example, you write a blog post and at the end you place a newsletter sign up form or a link to a form. If readers click on your […]