Has this happened to you? You signed up with an email marketing provider thinking you’d be with them forever. You envision publishing your newsletter, eBlasts, and autoresponders each month and feeling good about it. But then you start working with templates and it’s not as user friendly as you thought. Oh well. You close your […]
It’s important for people to talk and get beyond the wall of Facebook and social media. -Billy Corgan Admit it. You’re a social media junkie. Instead of having a bottle of whisky or bag of chocolate chip cookies in your hands, yours are glued to your mouse and keyboard. You have to be tuned in and tapped […]
You’ve considered your copywriting, haven’t you? You’re writing direct sales copy, and people seem to respond to it, but you’re not getting the results you’d like. Sales are coming in at a snail’s pace, traffic to your landing page is a trickle, and your testimonials are slim to none. And yet you wonder… Do you […]
Why Would You Want to Stop Using Overused Buzzwords Is your small business going forward? Maybe you describe your new book on Amazon as ‘epic’. These are only a handful of overused buzzwords plaguing the content and copy of large and small companies around the world. Where is the creativity? Oh, the humanity! When I […]
If you’ve been struggling to recruit good employees, you may want to use social media. Why? Because millions of people are on social networks, e.g., Facebook and LinkedIn, and the employees you want to hire may be looking to work for your company. In this Guest Post from Amy Klimek, an experienced HR recruiter and VP of […]