phone screen with social media icons showing on it including LinkedIn, Twitter, Facebook, Instagram, etc.

Running Social Media Campaigns for Franchises

This blog post about running social media campaigns for franchises on featured on Savvy-Writer.com is from Joarra Solis, Vice President of Social Media Marketing at Cyberbacker. Franchisors can support franchises with social media in many ways, from supplying content, branding, scheduling, and formatting, to providing cybersecurity and tracking metrics. But the rewards go both ways. […]

doctor looking at their iPhone

Social Media and Reputation Management for Doctors

This guest post about social media and reputation management for doctors on Savvy-Writer.com is from Alaina Chiappone, Publicist — Otter PR. According to a recent National Institutes of Health (NIH) survey of 366 healthcare workers, 85% indicated that they currently use social media. On average, they reported spending one hour a day posting, scrolling, and […]

everyone is an influencer by Kelly Keenan book cover

Book Review—Everyone is an “Influencer”: Building a Brand by Engaging the People Who Matter Most

This book review on Savvy-Writer about Everyone is an “Influencer”: Building a Brand by Engaging the People Who Matter the Most by Kelly Keenan was made possible by IdeaPress Publishing and LaunchTeam and Amplify pr. Let’s take a closer look at what it means to build a brand and influencer marketing to grow your company’s awareness, […]

Wellness at work: Work Better Together book cover

Book Review—Work Better Together: How to Cultivate Strong Relationships to Maximize Well-Being and Boost Bottom Lines

This book review on Savvy-Writer about Work Better Together: How to Cultivate Strong Relationships to Maximize Well-Being and Boost Bottom Lines, by Jen Fisher, Chief Well-Being Officer, Deloitte, and Anh Phillips, Researcher, Deloitte, was made possible by McGraw Hill and Barbara Teszler of  TeszlerPR.com. Let’s take a closer look at wellness at work and how […]