How to Choose the Right Social Media Network without Pulling Your Hair Out

Facebook, Twitter, Pinterest, YouTube, Google Plus, LinkedIn… The list goes on and on.  If you’re a small business owner, social media can overwhelm you. Why? Because you have many choices available to you, but you may not know which networks are best for you and your business.

The good news is that you don’t have to use every social network that’s available to you.

You can choose one or two that fit your business and get to know them, inside and out. For example, if you’re a chef who want’s to open his/her own restaurant, Facebook could work for you. Why? Because it’s media driven and you can upload stunning photos of your delicious creations.

If you’re a CPA, you could use Twitter and tweet tips about taxes, bookkeeping and anything else related to accounting for business. Maybe you specialize in small businesses. You could tweet tips specifically for small business owners. Twitter could be the best social network for your business.

Choosing the right social network for your small business depends on your business and target audience. [Read more...]

How to Promote Your Book (Even if You Hate Marketing)

Marketing Plan, marketing plan for your book, promote your book with marketing“Promote your book.”

You know you have to do it.

But you procrastinate, hoping someone else will do the marketing for you.

Your book, which you spent hours, days, months and years writing requires marketing.

And you can’t use Harry Potter’s magic wand to promote your book, can you?

You know what you must do: roll up your sleeves and get down and dirty with marketing.

The good news is you can market your book even if you hate marketing.

The solution is easy. Stop saying you hate marketing and you won’t attract negative thoughts, feelings, and beliefs around marketing. [Read more...]

Can You Triple Your Facebook Page Comments by Asking Readers to Post Pictures?

I manage a couple of Facebook pages, some of which are nonprofits, and keep a close eye on stats via Facebook Insights.

When I see an increase in reach and total reach, I want to do a Happy Dance!

Why?

Because posts are being seen by more people, which is great for the nonprofits. Raising awareness and donations is a must.

I like to review Posts and pay close attention to the “type” of post. What I’ve noticed, and it’s not surprising, is that posts which include a picture, rank high. But that’s not all…

Status updates such as, “How do you and your furr-kid stay warm? Let us know in the comments below. Share a picture,” increase user engagement and comments.

Asking users to share their photos shows that you’re interested in them and want to know more about them. Remember, social media is not about you and your company. It’s about your audience and how you can help them solve (fill in the blank).

For example, if you became a certified personal trainer because you lost 100 lbs. and want to help others lose large amounts of weight, you can post your before and after picture and ask your audience to do the same. Sharing the pictures encourages others to do the same. [Read more...]

10-Minute Social Media Management Tips to Boost Your Engagement

social media, social media management, social media today, social media marketing

Connect with Social Media

Are you struggling with social media management?

Let’s face it; social media can be a time sucker, if you allow it to be.

If you have a small business, you don’t need to spend hours on social media. You only need 10 minutes per day or every other day. The key is to engage with your fans and followers and post relevant content.

Below are social media management tips that can be done in 10 minutes per day.

10-Minute Social Media Management Tips that Will Boost Your Engagement

Check your social media networks weekly.

You don’t have to spend hours on each of your social networks. Check out who posted on your networks weekly and respond. Just make sure you’re authentic when you respond. And don’t give into trolls (people who like drama) who post on your social media sites just to post. You don’t have time to waste on those who aren’t authentically adding to the conversation. [Read more...]

How Blog Content Costs Your Company Money and How to Fix It

You’ve probably been told that your company needs a blog.

Money, blog content costs your company money

Money (Photo credit: 401(K) 2013)

There’s nothing wrong with this advice if your blog content converts. For example, you write a blog post and at the end you place a newsletter sign up form or a link to a form. If readers click on your form/link and sign up, you can count this as a conversion.

On the flip side, blog content costs your company money if readers don’t engage with your blog, i.e., share posts on social media.

Content is supposed to help your clients, customers and readers and attract new ones. It’s supposed to engage visitors, whether it’s through comments or social media. Let’s examine further how your blog content costs your company money.

How Your Blog Content Costs Your Company Money

As a CEO, CFO, Director of Marketing, Entrepreneur, etc., you may not care about a tactic such as blog content, to a certain degree.

You’re focused on keeping your current clients and customers happy and converting new clients and/or customers. This translates into an increase in sales and profits. It may even lead to opening a new business location in several cities, states, and/or countries. [Read more...]