How Blog Content Costs Your Company Money and How to Fix It

October 17, 2013 by Amandah Blackwell 2 Comments

You’ve probably been told that your company needs a blog.

Money, blog content costs your company money

Money (Photo credit: 401(K) 2013)

There’s nothing wrong with this advice if your blog content converts. For example, you write a blog post and at the end you place a newsletter sign up form or a link to a form. If readers click on your form/link and sign up, you can count this as a conversion.

On the flip side, blog content costs your company money if readers don’t engage with your blog, i.e., share posts on social media.

Content is supposed to help your clients, customers and readers and attract new ones. It’s supposed to engage visitors, whether it’s through comments or social media. Let’s examine further how your blog content costs your company money.

How Your Blog Content Costs Your Company Money

As a CEO, CFO, Director of Marketing, Entrepreneur, etc., you may not care about a tactic such as blog content, to a certain degree.

You’re focused on keeping your current clients and customers happy and converting new clients and/or customers. This translates into an increase in sales and profits. It may even lead to opening a new business location in several cities, states, and/or countries. [Read more...]

Filed Under: Clients, Content Marketing, Content Writing, Overcoming Obstacles, Search Engine Marketing, Search Engine Optimization, Social Media, Tips and Tricks Tagged With: Blogs, Business Tools, Communication, Mistakes to Avoid, Search Engine Marketing, Search Engine Optimization, Social Media, Web Traffic, Writing

Jimmy Fallon and Justin Timberlake Show You How Hashtags Can Annoy Your Audience

September 26, 2013 by Amandah Blackwell Leave a Comment

Jimmy Fallon is one of my favorite comedians. I loved watching him on Saturday Night Live and catch his late night show when I can. Yes, I listen to Justin Timberlake, and listened to him when he was with ‘N Sync. I thought the ‘N Sync reunion on MTV’s Music Awards could have been longer, but I digress. This is a post about how annoying hashtags can be when you overuse them.

Jimmy and Justin show you just how annoying using hashtags can be. Don’t get me wrong, they’re a fantastic marketing tool. But if you over use hashtags on Twitter, Facebook, Google+, Instagram, Pinterest, etc., they can work against you and your company.

Watch this video and see for yourself how annoying #hashtags can be.

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Filed Under: Branding, Content Marketing, Content Writing, Freelance Writing, Overcoming Obstacles, Search Engine Marketing, Search Engine Optimization, Social Media, Tips and Tricks Tagged With: Business Tools, Communication, Mistakes to Avoid, Search Engine Marketing, Search Engine Optimization, Social Media, Web Traffic, Writing and Editing, Writing circle

7 Lessons a Road Trip Can Teach You about Content Marketing

September 2, 2013 by Amandah Blackwell 2 Comments

I took a road trip to Wisconsin on August 22, 2013. My last road trip was three years ago when I drove back from Chandler, Ariz. to Parma, Ohio.

Rush hour traffic in Chicago (that’s another blog post) was unbelievable. It was bumper-to-bumper without an end in sight. I couldn’t believe it.

Anyway…

As I was driving back from Wisconsin and hit Chicago’s rush hour traffic, again, I thought about my road trip and content marketing.

For example, when you’re on the road, you have to pay attention to the drivers around you while you focus on your own lane. If you lose focus for one moment, you may hit another driver.

You have to strike a balance between keeping an eye on others and focusing on what you are doing.

Below are seven lessons from my road trip and what they can teach you about content marketing today. [Read more...]

Filed Under: Clients, Content Marketing, Content Writing, Overcoming Obstacles, Search Engine Marketing, Search Engine Optimization, Social Media, Tips and Tricks Tagged With: Blogs, Communication, Content Writing, Copywriting, Marketing, Mistakes to Avoid, Search Engine Marketing, Search Engine Optimization, Social Media, Web Traffic, Writing, Writing and Editing

Small Business Creates Web Traffic Frenzy with Online Marketing Strategies

August 21, 2013 by Amandah Blackwell 6 Comments

Want to explode your small business’ web traffic? How would you like to double sales? If you answered “Yes” to these questions, then you’ll want to use proven marketing strategies.

The fact is you can’t ignore content marketing.

If you’re not taking advantage of blogging for your business, you’re missing out on capturing and converting prospects into clients and customers.

If you’re not taking advantage of Twitter, Facebook, LinkedIn, and Google ads, you’re missing out on reaching your target audience. You’re missing out on giving your target audience the solution they need.

It’s possible for your business to make six-figures. But it may not happen overnight.

With time and perseverance, your small business can generate profits by using online marketing strategies.

Don’t be afraid to:

Become an *authority* in your industry.
Submit a guest blog post to a high ranking website.
Create a podcast and/or video series.
Ask your audience to *pay* with a tweet.
Get media coverage for your small business. [Read more...]

Filed Under: Clients, Overcoming Obstacles, Search Engine Marketing, Search Engine Optimization, Social Media, Tips and Tricks Tagged With: Blogs, Business Tools, Communication, Content Writing, Copywriting, Marketing, Mistakes to Avoid, Search Engine Marketing, Search Engine Optimization, Social Media, Web Traffic

7 Simple Ways to Get Media Interviews in the Next 5 Minutes

August 7, 2013 by Amandah Blackwell 1 Comment

prepare for media interviews, how to get media interviews, media interviews, public relations and media interviews

Get Media Interviews in the Next 5 Minutes

Are you an entrepreneur who wrote a book or had one ghostwritten for you? If you did, you’ll want to get media interviews so you can market and promote your book.

Maybe you’re the CEO of a company who is launching a new product that will enhance the lives of millions of people. You’ll want to get media interviews to promote and market your product.

Do you sense a pattern?

Anyone who’s in business wants to get media attention for their product, service, or non-profit.

Why?

Because PR can help boost your sales and/or increase awareness and donations for your cause.

It’s important to develop relationships with local reporters and journalists before you reach out to those who are national and/or international. Realize that they can become your biggest allies or enemies.

Below are seven simple ways to get media interviews in the next five minutes. They’re taken from the book Media Magnetism: How to Attract the Favorable Publicity (affiliate link), which I co-authored. [Read more...]

Filed Under: Authors, Clients, Overcoming Obstacles, Publishing, Tips and Tricks Tagged With: Business Tools, Marketing, Mistakes to Avoid, Public Relations, Publishers, Publishing and Printing, Search Engine Marketing, Self-Publishing, Social Media, Web Traffic, Writing

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