How Blog Content Costs Your Company Money and How to Fix It

You’ve probably been told that your company needs a blog.

Money, blog content costs your company money

Money (Photo credit: 401(K) 2013)

There’s nothing wrong with this advice if your blog content converts. For example, you write a blog post and at the end you place a newsletter sign up form or a link to a form. If readers click on your form/link and sign up, you can count this as a conversion.

On the flip side, blog content costs your company money if readers don’t engage with your blog, i.e., share posts on social media.

Content is supposed to help your clients, customers and readers and attract new ones. It’s supposed to engage visitors, whether it’s through comments or social media. Let’s examine further how your blog content costs your company money.

How Your Blog Content Costs Your Company Money

As a CEO, CFO, Director of Marketing, Entrepreneur, etc., you may not care about a tactic such as blog content, to a certain degree.

You’re focused on keeping your current clients and customers happy and converting new clients and/or customers. This translates into an increase in sales and profits. It may even lead to opening a new business location in several cities, states, and/or countries. [Read more...]

Jimmy Fallon and Justin Timberlake Show You How Hashtags Can Annoy Your Audience

Jimmy Fallon is one of my favorite comedians. I loved watching him on Saturday Night Live and catch his late night show when I can. Yes, I listen to Justin Timberlake, and listened to him when he was with ‘N Sync. I thought the ‘N Sync reunion on MTV’s Music Awards could have been longer, but I digress. This is a post about how annoying hashtags can be when you overuse them.

Jimmy and Justin show you just how annoying using hashtags can be. Don’t get me wrong, they’re a fantastic marketing tool. But if you over use hashtags on Twitter, Facebook, Google+, Instagram, Pinterest, etc., they can work against you and your company.

Watch this video and see for yourself how annoying #hashtags can be.

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7 Lessons a Road Trip Can Teach You about Content Marketing

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I took a road trip to Wisconsin on August 22, 2013. My last road trip was three years ago when I drove back from Chandler, Ariz. to Parma, Ohio.

Rush hour traffic in Chicago (that’s another blog post) was unbelievable. It was bumper-to-bumper without an end in sight. I couldn’t believe it.

Anyway…

As I was driving back from Wisconsin and hit Chicago’s rush hour traffic, again, I thought about my road trip and content marketing.

For example, when you’re on the road, you have to pay attention to the drivers around you while you focus on your own lane. If you lose focus for one moment, you may hit another driver.

You have to strike a balance between keeping an eye on others and focusing on what you are doing.

Below are seven lessons from my road trip and what they can teach you about content marketing today. [Read more...]

Small Business Creates Web Traffic Frenzy with Online Marketing Strategies

Want to explode your small business’ web traffic? How would you like to double sales? If you answered “Yes” to these questions, then you’ll want to use proven marketing strategies.

The fact is you can’t ignore content marketing.

If you’re not taking advantage of blogging for your business, you’re missing out on capturing and converting prospects into clients and customers.

If you’re not taking advantage of Twitter, Facebook, LinkedIn, and Google ads, you’re missing out on reaching your target audience. You’re missing out on giving your target audience the solution they need.

It’s possible for your business to make six-figures. But it may not happen overnight.

With time and perseverance, your small business can generate profits by using online marketing strategies.

Don’t be afraid to:

  • Become an *authority* in your industry.
  • Submit a guest blog post to a high ranking website.
  • Create a podcast and/or video series.
  • Ask your audience to *pay* with a tweet.
  • Get media coverage for your small business. [Read more...]

7 Simple Tips on Blog Writing for Your Business

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If the sales team hadn’t written the blog posts, it would have been a profitable year.

Why?

Because web traffic would have exploded and this would have led to a boost in leads, prospects, and sales.

Does that sound like your business?

Unfortunately, if your sales team didn’t read tips on blog writing, there’s no way they could have known how to write blog posts.

Then again, do you want your sales team writing blog posts? I don’t think so.

Writing your own blog, especially a blog for your business, takes time, dedication, and know-how.

For example, years ago blog style writing was about 300-500 words. Today long-form blog copy, in-depth content, if you will, is becoming the norm. Yes, the blog post has transformed throughout the years.  And most of the top bloggers in the world have a staff of writers and guest bloggers producing content of over 1,000 words.

Don’t panic!

You may not have to write content that is 1,000 or more words. It depends on your target audience and if you want to rank in Google for in-depth content. [Read more...]