You’ve probably been told that your company needs a blog.
There’s nothing wrong with this advice if your blog content converts. For example, you write a blog post and at the end you place a newsletter sign up form or a link to a form. If readers click on your form/link and sign up, you can count this as a conversion.
On the flip side, blog content costs your company money if readers don’t engage with your blog, i.e., share posts on social media.
Content is supposed to help your clients, customers and readers and attract new ones. It’s supposed to engage visitors, whether it’s through comments or social media. Let’s examine further how your blog content costs your company money.
How Your Blog Content Costs Your Company Money
As a CEO, CFO, Director of Marketing, Entrepreneur, etc., you may not care about a tactic such as blog content, to a certain degree.
You’re focused on keeping your current clients and customers happy and converting new clients and/or customers. This translates into an increase in sales and profits. It may even lead to opening a new business location in several cities, states, and/or countries. [Read more...]