How Small Business Owners Attract Publishers and Literary Agents

how to attract publishers, how to get media interviews, media interviews, public relations and media interviews, how to attract pubishers

Media Magnestism: How to the Publicity You Want and Deserve

Are you a small business owner who’s still trying to get the attention of a publisher or literary agent?

Haven’t they noticed you and your writing?

What’s the deal with that?

Perhaps, they’re too busy reading about James Erwin. If you don’t know the story of James Erwin and how his responses to a Reddit question landed him a deal with Hollywood, here’s the scoop from Wired magazine.

James Erwin writes software manuals for an Iowa financial services firm. The pay and short commute aren’t too shabby. One day at work (on his lunch break) he logged into Reddit and decided to answer the following question posted by Reddit user ‘The_Quiet_Earth,’ “Could I destroy the entire Roman Empire during the reign of Augustus if I traveled back in time with a modern U.S. Marine infantry battalion or MEU (Marine Expeditionary Unit?”

James posted his answers in segments and basically started writing a story that would soon get so much attention that it got him a Hollywood deal.

James was contacted by Adam Kolbrenner who runs literary management and production company Madhouse Entertainment. He forwarded the Reddit link to an executive at Warner Bros., and a producer on the movie “300” said he wanted to be involved in getting James’ story produced. Warner Bros. made him an offer. The rest is history.

Congratulations to James! [Read more…]

27 Killer Copywriting Posts for Writing Copy that Converts

copywriting, how to write copy that converts, copwriting that converts

Copywriting for your business can be a daunting task. However, if it’s done right your business will skyrocket.

Let me ask you this: Have you heard of David Ogilvy?

He was a genius advertising executive who’s widely known as “The Father of Advertising.” He’s often quoted as saying, “If it doesn’t sell, it isn’t creative.”  So true. One long form sales page can mean the difference between thousands and millions of dollars.

Whether you’re a seasoned business owner or a newbie, copywriting is important for building your business online and offline. Here are 52 resources to help you spice up your copywriting and attract the clients and customers you want. [Read more…]

Stop Wasting Time! Go from Ideas to Blog Posts

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(Photo credit: Wikipedia)

I’m sure you have great ideas for blog posts either for your own website, or your company’s website. Congratulations! But I ask you to put your blog ideas aside for a moment and read the following:

• Pick any blog such as Copyblogger, Boost Blog Traffic, The Huffington Post, Guy Kawasaki, Chris Brogan, Seth Godin, and others.

• Read a blog post from beginning to end, and from end to beginning.

• It took 10 hours or more to create that blog post (the greatest bloggers can spend hours on one blog post).

• The million dollar web traffic question: Do you love your ideas enough to put in 8 hours? 10? 20? Do you love your ideas enough to pay a freelance writer to put in 8 hours? 10? 20?

If you said YES, go straight to the next section.

If you said NO, writing blog posts is not for you. You can hire a freelance writer to put in the hours needed to turn your ideas into golden blog posts, or you can write them yourself. The choice is yours. But remember this: someone, somewhere, with a business, or who works in the marketing and PR department of a business, will put in the time an effort needed to turn ideas into blog posts. They understand that it takes time to create and develop a blog. [Read more…]

A Simple Plan to Avoiding Cancer of Communication

communication, breakdown of communications, how to avoid communication breakdowns

When you hear the word cancer, you probably want to cringe.

Just writing the word cancer makes me want to delete it. I’m not a fan of hearing or reading the word, but we need to face it.

What is cancer? According to the U.S. National Library of Medicine, “Cancer is the uncontrolled growth of abnormal cells in the body. Cancerous cells are also called malignant cells.”

My dad died in May 2004 from cancer. In 2001 he was electrocuted at work which awakened the asbestos that sat in his lungs from a long slumber. Eventually, the asbestos turned into cancer. My dad went from weighing a normal weight of about 160 – 170 lbs. to 75 lbs. when he passed away. He was literally skin and bone.

Just as people can become infected with cancer so can businesses.

Why?

“According to Charlie Sheen, “We have cancer of communication. No one listens anymore.” Charlie made this statement when he appeared on Dr. Oz‘s talk show on January 16, 2013.

Whatever you may think of Charlie Sheen, he’s right. If you don’t listen to your employees, they’ll quit and you’ll be known as a company with a huge turnover rate. If you don’t listen to your customers, they’ll buy from your competitors. If you don’t pay attention to the trends within your industry, you’ll lose customer and could be bought by another company. If you don’t utilize the right copy in your marketing kit or on your website, you won’t reach customers. [Read more…]

What’s More Important SEO and Web Traffic or Fans and Readers?

In his blog post If you’re looking for more traffic, STOP!, Derek Halpern, owner of Social Triggers makes a good point: You don’t want web traffic, you want readers.

English: Direct Report If readers are informed...web traffic

English: Direct Report If readers are informed If readers are supportive If readers are eager to have results first (Photo credit: Wikipedia)

Why are so many entrepreneurs and corporate conglomerates beating the SEO drum when they should be focused on beating the drum to get more readers on their websites?

Traffic doesn’t pay, but readers do. They pay by commenting on your posts. They pay by tweeting and liking your poss. They literally pay by purchasing your products and services. Treat them with the respect they deserve. They’re more than numbers on your Google Analytics spreadsheets!

SEO and Web Traffic or Fans and Readers: What or Who’s More Important?

There’s nothing wrong with implementing ethical SEO techniques so your blog or website ranks well in search engines like Google, Bing, etc. However, it’s more important to focus on your target audience aka fans and readers. SEO alone doesn’t get you noticed or sales. Readers turn into fans and eventually turn into followers and buyers. [Read more…]