Are You Making These 10 Content Writing Mistakes in Your Small Business?

/doh content writing mistakes

/doh (Photo credit: striatic)

Content writing mistakes can cost your small business more time and money than you realize.

How?

By posting content that no one reads and shares. The time you spent writing the posts could have been spent on developing a current product so it reaches its full potential.

Let’s face it; writing content for your small business blog is a daunting task when you have other things to do such as marketing and accounting (unless you hire someone to handle these).

But don’t give up, yet.

Once you learn the mistakes to avoid, you can turn around your content strategy and connect with your target audience. You’ll also see your sales, credibility and profits go up. [Read more...]

How to Give Your Blog Readers Goosebumps Like R.L. Stine

Boxart of Goosebumps: Escape from Horrorland

Oh, the horror of it all! Do you write for your blog readers or search engines?

Check this out.

According to R.L. Stine, author of the popular Goosebumps series, the worst writing advice given to writers is as follows <Tweet This>:

  • Write from your heart.
  • Write what you know.

When I read Zachary Petit’s interview with R.L. Stine in the November/December 2011 issue of Writer’s Digest, I was taken aback that Mr. Stine would say writing from your heart and writing what you know is the worst advice given to writers.

Mr. Stine said, “Well, I hate it when authors come into a school and they say to kids, “Write from your heart, write from your heart, only write what you know, and write from your heart. I hate it because it’s useless.” Ouch!

R.L. makes a good point by saying, “I’ve written over 300 books — not one was written from my heart. Not one. They were all written for an audience, they were all written to entertain a certain audience.”

Even though R.L. Stine writes books for kids, his advice can help you with your blog content writing.

Why?

Because you need to write for your audience. You need to give them what they want and need.

R.L. Stine pointed out that if authors only write from their heart or write what they know, they become blocked. This is true. Your imagination can fly out the window. 

Don’t let this happen to you. Below are tips on how you can give your readers Goosebumps when they read your posts. Do this and your readers will share your content, comment on it and like it. [Read more...]

How to Reach Your Content Writing Goals without Much Effort

Wouldn’t you like to know how to reach your writing goals without much effort and stress?

English: Picture I made for my goals article, content writing goals

Believe it or not, sometimes we choke our goals.

We don’t mean to because we’re so passionate about them. However, passion works against us and before we know it our goals our die.

The more you obsess over meeting your goals, the more you’re likely to push the goals away from you.

This sounds counter-intuitive to what all of us have been taught, which is to focus, focus, focus on our goals. But that’s the paradox.

What is the paradox?

When you’re extremely focused on your goals, you create an energy force that pushes your goals away from you.

When you relax into your goals and take inspired action to reach your goals, you create a positive energy that draws your goals closer to you.

You may be shaking your head. But I’ve tested the ‘paradox’ theory. [Read more...]

How to Explode Blog Traffic by Grabbing a Celebrity’s Attention like a 9-Year-Old School Girl

explode blog traffic

Is your business’s blog traffic growing at a snail’s pace?

You were told to build it and that your target audience would find your website on the internet.

So why hasn’t your target audience come to your blog, commented and purchased products and/or services?

Because you haven’t grabbed their ATTENTION.

Business Blog Traffic Stands Still

Most small business owners would love to catch the eye of a celebrity, editor, literary agent, or producer with their blog, right?

I understand.

You want your web traffic to rise like the temperatures in Phoenix during the summer!

After all, you started a website and included a blog.

You also signed up on multiple social media networks such as, Twitter, Facebook, Pinterest, Tumblr, Google Plus, LinkedIn and others and posted links to your blog posts, hoping someone of a VIP status will see them. [Read more...]

Creating Valuable Content for Your Business Blog is Challenging, Right? Think Again

content low, how to create valuable content

content low (Photo credit: Sean MacEntee)

Would you like to know how to create valuable content?

Clients, friends and family often say to me, “Amandah, you have a couple of writing specialties. How do you think content ideas for clients and your blogs?”

My answer is, “I listen.”

I listen to:

  • Webinars
  • Teleseminars
  • Conversations
  • News
  • Podcasts
  • Books on tape

Most importantly, I listen to my clients and what they want and need and what their target markets want and need. As one of my clients told me last week, “Amandah, it’s not about me. It’s about the audience I serve.” She’s right.

So…

How can you create valuable content your audience wants to read? For starters, check out the four ways I listed below. I’ve been writing since 2008 and have a good handle on how to brainstorm for ideas for blogs, articles, newsletters, etc. [Read more...]