Oh, the horror of it all! Do you write for your blog readers or search engines?

Check this out.

According to R.L. Stine, author of the popular Goosebumps series, the worst writing advice given to writers is as follows <Tweet This>:

• Write from your heart.
• Write what you know.

When I read Zachary Petit’s interview with R.L. Stine in the November/December 2011 issue of Writer’s Digest, I was taken aback that Mr. Stine would say writing from your heart and writing what you know is the worst advice given to writers.

Mr. Stine said, “Well, I hate it when authors come into a school and they say to kids, “Write from your heart, write from your heart, only write what you know, and write from your heart. I hate it because it’s useless.” Ouch!

R.L. makes a good point by saying, “I’ve written over 300 books — not one was written from my heart. Not one. They were all written for an audience, they were all written to entertain a certain audience.”

Even though R.L. Stine writes books for kids, his advice can help you with your blog content writing.

Why?

Because you need to write for your audience. You need to give them what they want and need.

R.L. Stine pointed out that if authors only write from their heart or write what they know, they become blocked. This is true. Your imagination can fly out the window. 

Don’t let this happen to you. Below are tips on how you can give your readers Goosebumps when they read your posts. Do this and your readers will share your content, comment on it and like it. [Read more...]