Three Easy Twitter Tips and Tricks that Make You a Better Twitter User

On Friday, May 3, 2013, I listened to Dan Zarrella speak about the science behind Twitter. I learned some great Twitter tips and tricks.

I also participated in the Twitter chat too.

Drats! I didn’t win a copy of Dan’s book Dan’s book, The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies.

Dan’s book “takes a scientific approach to the way businesses and brands approach marketing. Through a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximum results.”

If you’re looking for, or even using a rainbows and sunshine approach to Twitter, you may want to reconsider this approach.

There’s nothing wrong with appreciating your followers, but there is a science behind Twitter.

Three Easy Twitter Tips and Tricks Make You a Better Twitter User

Below are the top Twitter tips and tricks I learned from listening to Dan’s #SciChat.

You may have heard of one or more of them, or not, but they’re great tips to keep in mind as you tweet.

Write tweets that are less than 140 characters. Write HEADLINES that get clicked! CLICK HERE to tweet.

twitter tips and tricks, how to gain followers on Twitter, how to increase your Twitter folloers

Posting on Twitter is Both an Art and a Science

There’s an art and science to Twitter.

For example, if you think that your tweets will automatically be retweeted, you’re wrong. You need to establish yourself as an authority in your field. Show how you can solve your target market’s problem.

Don’t clutter your followers’ Twitter streams with useless information. Tweet relevant information.

Do find your voice and post tweets — be authentic.

Don’t rely heavily on automation. Schedule tweets when you travel, but post tweets in ‘real time’ the majority of the time.

If you found this post useful, I’d appreciate it if you’d share it via email, Twitter, Facebook, Pinterest, LinkedIn, and Google+. Thank you!

What Twitter tips and tricks would add? Leave a comment below.

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Bad Content Writing? How to Tell if Your Content Writing Stinks — Break Free

content writing, how to avoid stinky content writing

Photo credit: Jenny Erickson-Stock Exchange

Do you avoid content writing because you’re afraid someone will tell you that your writing stinks?

It’s kind of like having bad breath.

It can be an embarrassing situation, and you may not want to ask anyone if your breath stinks because you’re afraid of a negative response. It’s the same with your content writing.

Keeping your distance may seem like a good approach because a reader’s reaction to your stinky content writing can hurt your ego. But it is your blog/website that will be hurt the most.


You’ll lose readers, web traffic, and sales.

According to HubSpot’s “Business Blogging Up 17 Percentage Points in 2 Years [New Data]” chart, “The percentage of businesses blogging has grown from 48% in 2009 to 62% in 2012.”

You’ll be glad to know that bad content writing is easier to improve than you might think.

Do You Have Bad Content Writing?

The first step is to determine if your content writing is fresh or foul.

Most bloggers, entrepreneurs, and small business owners aren’t aware they have stinky content writing. If no one has the guts to tell you that your writing stinks, you’ll keep publishing bad content. [Read more…]

A Simple Plan to Avoiding Cancer of Communication

communication, breakdown of communications, how to avoid communication breakdowns

When you hear the word cancer, you probably want to cringe.

Just writing the word cancer makes me want to delete it. I’m not a fan of hearing or reading the word, but we need to face it.

What is cancer? According to the U.S. National Library of Medicine, “Cancer is the uncontrolled growth of abnormal cells in the body. Cancerous cells are also called malignant cells.”

My dad died in May 2004 from cancer. In 2001 he was electrocuted at work which awakened the asbestos that sat in his lungs from a long slumber. Eventually, the asbestos turned into cancer. My dad went from weighing a normal weight of about 160 – 170 lbs. to 75 lbs. when he passed away. He was literally skin and bone.

Just as people can become infected with cancer so can businesses.


“According to Charlie Sheen, “We have cancer of communication. No one listens anymore.” Charlie made this statement when he appeared on Dr. Oz‘s talk show on January 16, 2013.

Whatever you may think of Charlie Sheen, he’s right. If you don’t listen to your employees, they’ll quit and you’ll be known as a company with a huge turnover rate. If you don’t listen to your customers, they’ll buy from your competitors. If you don’t pay attention to the trends within your industry, you’ll lose customer and could be bought by another company. If you don’t utilize the right copy in your marketing kit or on your website, you won’t reach customers. [Read more…]

How to Use Twitter Better: 7 Quick and Simple Tips

Do you worry you’re not using Twitter properly?

Image representing Twitter as depicted in Crun...

My sixth sense tells me you’re shaking your head YES.

You’re not alone. Entrepreneurs, directors of marketing departments, and even writers have doubts about how to use Twitter.

The good news is that you can grow your Twitter followers slowly.

You don’t have to spend money to buy followers just so your Twitter account can look good. That’s taking the easy way out, which could cost you more money in the long run. Or worse, you could damage your reputation. Who wants to lose or spend more money and destroy their reputation at the same time?

Not you, right?

So… What is the right way to use Twitter to grow your online and social media presence? [Read more…]

Sink Your Teeth into Better Content Writing with the Vampires from True Blood

Lately, I’ve been catching up with the cheeky and sexy HBO series True Blood. Be still my beating heart! Anyway…I started to think about how True Blood can help improve your content writing.

True Blood (season 1)

True Blood (season 1) (Photo credit: Wikipedia)

The vampires on True Blood use their eyes to glamour (compel) a person when they need to get out of a sticky situation. It comes in handy for briberies and commandments. But it also comes in handy when you want your content writing to be read by your chosen target audience. It’s how you become an ‘authority’ in your niche market.

Wouldn’t it be great if your content made readers want to take some type of action?

It doesn’t matter if you’d like them to subscribe to your blog, share blog posts or purchase a product/service. The bottom line is that your readers must feel something that makes them ‘want to’ take action based on your content.

Let’s face it; most entrepreneurs and business owners want to drive traffic to their blogs, websites, squeeze pages, and email signup forms.

In order ‘to drive’ your clients, customers and readers, you first must entice them by using the right words within your content writing. Forget about trying ‘to force’ them to take action because you can’t force anyone to do anything. Just ask a parent! [Read more…]