In his blog post If you’re looking for more traffic, STOP!, Derek Halpern, owner of Social Triggers makes a good point: You don’t want web traffic, you want readers.
Why are so many entrepreneurs and corporate conglomerates beating the SEO drum when they should be focused on beating the drum to get more readers on their websites?
Traffic doesn’t pay, but readers do. They pay by commenting on your posts. They pay by tweeting and liking your poss. They literally pay by purchasing your products and services. Treat them with the respect they deserve. They’re more than numbers on your Google Analytics spreadsheets!
SEO and Web Traffic or Fans and Readers: What or Who’s More Important?
There’s nothing wrong with implementing ethical SEO techniques so your blog or website ranks well in search engines like Google, Bing, etc. However, it’s more important to focus on your target audience aka fans and readers. SEO alone doesn’t get you noticed or sales. Readers turn into fans and eventually turn into followers and buyers.
Why Do You Want Web Traffic When You Can Have Fans and Readers
Fans and readers are what make your blog posts, articles, and website successful.
Without fans and readers, no one will help you spread your message about (fill in the blank).
Without fans and readers, no one will be referred to you.
While web traffic is important it’s more important to build a community and engage with your fans and readers. To do this make sure you focus on their wants and needs. What problems do they have that need solving? What keeps them up late at night? If you don’t know, it’s time to find out. Ask for feedback in the form of surveys and polls. Really get to know your readers and take an interest them instead of seeing them as ATM Machines.
How Your Blog Can Gain Fans and Readers
Follow the steps below if you want your blog/website to gain fans and readers and increase your blog traffic too.
- Audition. Think of your blog/website as an actor actress auditioning for a stage production, film, or TV series. You need get noticed by the casting agents. You must stand out among the other performers. You must have that something special that makes casting agents, producers, and directors say, “I want her/him in my movie.” Be bold and give your blog/website everything you have. This includes keeping plugins up-to-date as well as your theme. Study color psychology and choose a color scheme that readers will gravitate towards. Here’s an example. The color blue is usually associated with dependability, wisdom, calmness, and trustworthiness. It’s also associated with the fifth chakra known as the throat chakra. On the flip side, red can be associated with both anger and energy. It’s also associated with the first chakra known as the ‘root’ chakra. In any event, choose a color scheme that will work for your readers and you.
- Connection. Using the actor/actress example from above, your blog posts and or articles must not only inform, but make readers feel a connection to you. Don’t be shy about connecting with readers because they’ll eventually turn into fans.
- Promotion. Like an actor or actress, you must promote your blog/website. Let’s face it; if films and TV series weren’t promoted, fans wouldn’t know what’s going on with their favorite film and or TV celebrity. They wouldn’t know if they have any new films out or if they’re be guest starring on a TV series. Publicity is a celebrity’s friends whether they like it or not. You can promote your blog/website by guest blogging, participating in social media, commenting on other blogs and forums, and doing whatever it takes to get your blog/website in front of your target audience. They can’t ‘like, stumble, tweet, or pin’ your posts if they don’t know your blog/website exists.
The next time you stress out about SEO and web traffic, ask yourself, “Do I really want web traffic, or do I want readers who convert into fans? Why am I obsessing over SEO, when I should be concerned with my readers?” You may be surprised to find out that your readers are more important.
If you enjoyed this blog post, please tweet it, like it, pin it, stumble it, and share it with everyone you know from work colleagues to friends and family with entrepreneurial spirits. I appreciate it!