Are your email marketing campaigns opened all or most of the time? If you’re experiencing lackluster results, follow the guidelines below to increase the number of times your campaigns are opened. Remember to avoid SPAM words such as Free and Urgent. Proofread emails carefully — you never know who’s reading […]
Tag Archives: Communication
Five Surface Errors that Make You Look Unprofessional
I recently signed up for a newsletter and downloaded the ‘free’ eBook that was promised to me. I started reading and proofreading the eBook (habit) and found a couple of errors within it. Mistakes happen from time-to-time; however, if they happen more than once, it may be time to pay […]
Is Your Administrative or Personal Assistant Costing You Money?
This blog post about how your administrative assistant or personal assistant may cost you money was updated on June 14, 2021. How can your administrative or personal assistant cost you money? By writing and sending poorly written emails to existing and potential new clients. If you don’t review emails, you […]
Tips to Writing an eBook That Leads to Sales … Hire a Freelance/Ghost Writer
Every writer begins a book or eBook differently. Sometimes, I start at the beginning or end and then write the middle. If you want an eBook, it’s best to begin at the end. Why? This is a good way to figure out the goal of your eBook is. When you […]
Tips to Getting Email Campaigns and Newsletters Opened
This post on email campaigns and newsletters was updated on June 18, 2021. How many subscribers open your email campaigns and newsletters? If your open rate is lackluster, perhaps it’s time to reevaluate your subject lines. Believe it or not, most subscribers take 2-5 seconds to decide if they’ll open […]
How to Communicate with External and Internal Customers
As a writer, I pay attention to what people write and say. I do my best to be an astute listener and reader. Communications is my business. Lately, I’ve been reflecting on my previous work experience and the communications I’ve had with people over the years. I think about the […]
How to Generate Leads and Sales
What is marketing? Marketing is about sharing value with new and existing customers. It’s not about being pushy or manipulating potential customers into purchasing your products and or services. Its’ not about treating people as if they’re cats; waving sparkly, razzle dazzle marketing campaigns in front of them won’t work. […]