Don’t you just love advice? People mean well and want to help, but sometimes they’re a bit overzealous with their small business advice, especially when it comes to blog advice for your small business. I’ve been fortunate enough to meet some smart and successful people throughout my career as a freelance content writer. And I’ve […]
Category Archives: Search Engine Optimization
What do You Mean You Don’t Use WordPress for Your Small Business?
In 2008, I learned about WordPress when I was hired as a travel blogger and travel writing blogger with a travel company. In fact, using WordPress for your small business is the smartest decision you can make! When I first started learning how to use WordPress, I was nervous. Why? Because I wasn’t a techie […]
Do I Need a Responsive Web Design for My Small Business?
If you’re a small business owner, you may be asking yourself, “What the heck is responsive web design?” Good question. Responsive web design or RWD, as it’s referred to, is web design that provides users with the optimal viewing experience on a mobile device, like a smartphone, or desktop. This means your website is easy […]
What Do You Mean Your Small Business Doesn’t Have a Website?
I’ve been attending luncheons and network meetings, and I am amazed by the number of small business owners who don’t have a website. This shocked me. Why? Because a website can boost leads, sales, prospects and profits. Don’t you want to reach as many customers as possible? What about doubling or even tripling your profits? The […]
How Blog Content Costs Your Company Money and How to Fix It
You’ve probably been told that your company needs a blog. There’s nothing wrong with this advice if your blog content converts. For example, you write a blog post and at the end you place a newsletter sign up form or a link to a form. If readers click on your form/link and sign up, you […]