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In case you don’t know, Facebook has a fan page feature that allows you to communicate with your readers. How well you communicate with your ‘fans’ could determine how successful you and your book will be. Most authors (public figures) are creating Facebook fan pages for their ‘fans’ and aren’t really participating in the conversations that are taking place on the page. This could work against you.
There’s no doubt that a Facebook fan page is a fast and easy marketing tool. You can post your latest YouTube video, links to your latest book, teleseminars and webinars events; radio and television appearances, book signing events; hold a contest, and provide other pertinent information for your ‘fans’ to share with their friends. It’s an easy way to generate income. However, if you’re constantly selling and selling, and not giving your fans anything else, they could leave you and your fan page high and dry.
How to Get the Most Out of Your Author Facebook Fan Page
1. Take an interest in your fans. Let’s face it, without your fans (consumers) your book won’t be #1 on the New York Times Best-Sellers list. Unless, of course, Harry Potter comes along and waves his magic wand to make it happen. Take an interest in your fans. A “thank you” here and there will go a long way.
2. Post relevant information besides your own. It’s all right to post other links besides your own. Who knows, you could end up with a great business partnership because of it.
3. Engage in conversations. What do your fans want? What do they like about your latest book? What don’t they like about it? Be transparent and become a part of the conversation.
4. Stop posting ‘automated’ content on your fan page. If you don’t have time to post thoughtful comments or information, hire an intern or part-time person to do it for you. Fans may not appreciate the ‘coldness’ of your fan page.
5. Be active on your Facebook
fan page. How active are you on your fan page? When you create your writing schedule, make sure to include time for social media. You don’t have to spend hours each day — 15 minutes per day will do. Of course, if you’re a social butterfly, be as active as you want to.
Rebecca
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Great post Rebecca! Thank you for siting our blog (marketingrapidcity.com) in your post! Do you find Facebook a good tool to use as an author or are you more likely to turn to Twitter?
I love Twitter! I would love FB more if I could create fan pages without having to create a personal account. I’ve been toying with the idea of converting my personal account to a business account. But, I think I would lose some of the features.