Your company may have incorporated a blog on its website or have a blog linked to your company’s website. Your company probably uses social media, hoping it will increase your web traffic, sales, and revenues. Unfortunately, if a blog post (or other web content) isn’t compelling or you don’t have […]
Freelance Writer Reveals Secrets to Writing Headlines for the Web
Effective communication is important for both print and web copy writing. The most important aspect of writing is creating an eye-catching headline. A freelance writer who’s skilled in writing for the web understands that it’s important to write headlines that get noticed. It’s also important to optimize a headline for […]
SEO: The Benefits of Knowing and Understanding Web Optimization
Most businesses owners hire SEO companies to optimize their websites. There’s nothing wrong with this if the SEO companies do their job. Think about the following questions for a moment: What happens if the SEO company goes out of business? Who will take care of your web optimization? What […]
Why is Social Media an Important Marketing Tool?
If your company hasn’t taken advantage of social media, you could be missing out on the opportunity to increase business results and profitability. Social networking sites such as Twitter, LinkedIn, Facebook, Google+, and others are free to use. When they’re used properly, they can drive traffic to your website, convert […]
A Freelance Writer Gets Results, Increases Profitability
As a freelance writer, I work with clients in various industries. A month ago, I started working with a client in the travel industry. I’m thrilled because not only do I get to write quality content such as editorial articles and blog posts, I get to teach everyone about SEO and […]