AI Disruption Isn’t New — It’s Just the Latest Wave

We saw AI disruption coming.

Those of us deeply embedded in digital marketing and tech innovation understood the moment artificial intelligence (AI) became accessible to the masses, everything would shift.

I warned clients and internal teams early to prepare, pivot, and innovate. Whether they acted on it—or dismissed it—is a different story.

The rollout of generative AI isn’t some brand-new existential threat. It’s evolution—just like when the internet itself went public.

Business owners either adapted or disappeared. That pattern hasn’t changed.

AI Disruption Can Work For or Against Your Business

Yes, AI introduces friction.

It stirs fear, triggers layoffs, and forces a recalibration of what “value” looks like in marketing.

But at its core, AI is just another tool.

The real challenge?

Deciding whether to let it work against you—or to make it your competitive edge.

It’s time to adapt, lead, and grow in the age of AI.

Don’t just react to trends.

Let’s build a strategy around them.

If you’re still trying to figure out where you fit in this new landscape, you’re already behind.

But you don’t have to stay there.

Harness the power of AI disruption today before it controls you tomorrow.

Use Artificial Intelligence, Well, Intelligently

AI can be used like any other marketing tool and can help your business grow.

How?

By showing up in generative AI searches.

And let’s face it.

Clients and customers will get used zero or no-clicking.

The question is: will you or your competitor show up first?

Stop Panicking about AI! Get Savvy Digital Marketing Consulting Instead

Interested digital marketing consulting for your business via email or 1:1?

Click here for online marketing consulting services and explore all of your options now. It’s not too late to pivot your business’ marketing and avoid being forgotten in the SERPs and in the AI landscape.