What Do Images Have in Common with Wedding Dresses?

Resize Images with Adobe Photoshop CSClick here to listen to the audio version of this post, Savvy-Writer Monthly Snippet-September.

For the past few weeks, I’ve been having many conversations with people about images. From choosing the right images for their blog, website or social media networks to high resolution images, I’ve been involved in a series of conversation regarding images.

Images add that extra something special to your website, blog, or social networks.

Using the right images on your blog, website, or social networks adds to the value of your content. However, you want to make sure photos look good. Read on to find out what images have in common with wedding dresses [Read more...]

3 Effective Ways to Boost Your Health and Wellness Blog

How to Get the Most Out of Your Health and Wellness Blog

How to Shape Up Your Health and Wellness Blog from Savvy-Writer

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Many health and wellness professionals may struggle with blogging for their health and wellness blog.

For example, you may not think you have enough time to blog. Perhaps you don’t know who your audience is or what they want.

Do you focus on both mental and physical health, or one or the other?

When you write blog posts, the main factor to keep in mind is your target audience. What do they want and need? You’ll also want to read comments (if comments are activated) because you can find great blog topics within them.

Read on to discover how to improve your health and wellness blog. 

Brainstorm for blog ideas for your health and wellness website

As mentioned above, you can find blog topics within the comments on your health and wellness blog. For example, if you notice that people keep posting information about how they’re unsure how to mediate, you could write a blog post such as, “Meditate 10 Minutes a Day with These Simple Techniques.” Perhaps you’ve taken a class on how to do Bikram Yoga. You could write a blog post such as “How to Do Bikram Yoga from the Comfort of Your Home.” Make sure you include images or even a video (provide a transcript). Ideas are all around. All you have to do is open to the possibility of them and take your content writing to the next level.  [Read more...]

How to Be Smarter about Email Marketing

Email Marketing Best Practices

Many small businesses use email marketing to connect with their customers and clients. However, you want to make sure you follow email marketing best practices. For example, you don’t want to add anyone to your email database who did not ask to be added. This is not an email marketing best practice. In fact, your business could be marked as Spam. When this happens, your company loses credibility.

It’s important to add value to your target market. Don’t send an email newsletter if you don’t have anything of value, whether it’s a blog post, article, or an offer. Remember, most people receive a staggering number of emails throughout the day, week, and month. You want to keep them on your list and most importantly, you want them to share your emails with everyone they know.

Another email marketing best practice is to make sure your email newsletter or eBlast is accessible via mobile. Mobile marketing is huge. If your emails don’t show up correctly on a smartphone or tablet, you won’t convert those users. And worse, they could unsubscribe from your email list and decrease the number of your email subscriptions. Before you send out an email, preview and test it. Look at everything from the text to color scheme. Make sure your emails are pleasing to the eye, not matter if customers use a laptop, desktop, or mobile device. [Read more...]

How to Choose the Right Social Media Network without Pulling Your Hair Out

Facebook, Twitter, Pinterest, YouTube, Google Plus, LinkedIn… The list goes on and on.  If you’re a small business owner, social media can overwhelm you. Why? Because you have many choices available to you, but you may not know which networks are best for you and your business.

The good news is that you don’t have to use every social network that’s available to you.

You can choose one or two that fit your business and get to know them, inside and out. For example, if you’re a chef who want’s to open his/her own restaurant, Facebook could work for you. Why? Because it’s media driven and you can upload stunning photos of your delicious creations.

If you’re a CPA, you could use Twitter and tweet tips about taxes, bookkeeping and anything else related to accounting for business. Maybe you specialize in small businesses. You could tweet tips specifically for small business owners. Twitter could be the best social network for your business.

Choosing the right social network for your small business depends on your business and target audience. [Read more...]

How Small Business Owners Attract Publishers and Literary Agents

how to attract publishers, how to get media interviews, media interviews, public relations and media interviews, how to attract pubishers

Media Magnestism: How to the Publicity You Want and Deserve

Are you a small business owner who’s still trying to get the attention of a publisher or literary agent?

Haven’t they noticed you and your writing?

What’s the deal with that?

Perhaps, they’re too busy reading about James Erwin. If you don’t know the story of James Erwin and how his responses to a Reddit question landed him a deal with Hollywood, here’s the scoop from Wired magazine.

James Erwin writes software manuals for an Iowa financial services firm. The pay and short commute aren’t too shabby. One day at work (on his lunch break) he logged into Reddit and decided to answer the following question posted by Reddit user ‘The_Quiet_Earth,’ “Could I destroy the entire Roman Empire during the reign of Augustus if I traveled back in time with a modern U.S. Marine infantry battalion or MEU (Marine Expeditionary Unit?”

James posted his answers in segments and basically started writing a story that would soon get so much attention that it got him a Hollywood deal.

James was contacted by Adam Kolbrenner who runs literary management and production company Madhouse Entertainment. He forwarded the Reddit link to an executive at Warner Bros., and a producer on the movie “300” said he wanted to be involved in getting James’ story produced. Warner Bros. made him an offer. The rest is history.

Congratulations to James! [Read more...]