“Be your authentic self on social media.” What exactly does this mean? From a psychology viewpoint, it means you remove your mask and show your audience who you are, no matter what. It also describes impression management where you determine how you’ll present yourself publicly. This above all: To thine […]
“Promote your book.” You know you have to do it. But you procrastinate, hoping someone else will do the marketing for you. Your book, which you spent hours, days, months and years writing requires marketing. And you can’t use Harry Potter’s magic wand to promote your book, can you? You know […]
I’ve been attending luncheons and network meetings, and I am amazed by the number of small business owners who don’t have a website. This shocked me. Why? Because a website can boost leads, sales, prospects and profits. Don’t you want to reach as many customers as possible? What about doubling or […]
Jimmy Fallon is one of my favorite comedians. I loved watching him on Saturday Night Live and catch his late night show when I can. Yes, I listen to Justin Timberlake, and listened to him when he was with ‘N Sync. I thought the ‘N Sync reunion on MTV’s Music Awards […]
In case you don’t know, southern chef, Paula Deen, is at the center of a lawsuit that seems to have spun out of control. The stories that are being told about her do not match her branding: a peach of a woman who loves to cook down home southern cuisine […]
Hey! It’s Amandah. Your savvy freelance writer, content marketer, and digital marketer. As a freelance writer, business owners often ask me questions about content marketing (SEO content writing, copy writing, and social media). However, I also receive questions from aspiring freelance writers. One of the most common question is about images, i.e., […]