The Number One Threat to Small Businesses

Do you feel safe in your small business?

If you do feel safe, it could be an illusion.

If you don’t feel safe, you have every reason to feel as if the sky is falling.

Why?

Because you’re unaware of the number one threat to your small business.

This threat to small businesses is a common one that’s fixable.

Want to know what it is?

Check out this infographic.

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The Number One Threat to Small Businesses

Copy writing for small businesses, includes the following:

  • Web copy
  • Direct mail
  • Flyers
  • Brochures
  • Sales sheets
  • Catalog
  • Long form sales letters
  • Short form sales letters

Reaching your clients and customers doesn’t have to be hard or difficult.

All you have to do is put yourself in their shoes. For example, you’re a customer, right?

Think about all of the marketing and advertising you’ve read throughout the years, e.g., direct mail and web copy. If you’ve visited a website, what made you ‘click’ on the button that had the copy Get Information? Did you resonate with the story that was told? How about the testimonials that were highlighted?

If you haven’t thought about the products and services you’ve purchased, it’s time to start thinking about them, like right now.

So…

Follow these two simple steps:

Go look at the direct mail, e.g., book or flyer, you’ve received in the mail.

Or, go look at the website where you purchased a book, course, workshop, etc.

Read the copy and then read it again.

Come back here and tell me why you’ve purchased the products and services you did. I bet you’ll be surprised why you purchased what you did!

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About Amandah Blackwell

Amandah Blackwell is a savvy and proficient writer of online and print materials, including blog copy writing (SEO), article writing, content writing (social media, newsletters, broadcasts, web pages), ghost writing, creative writing, eBooks, press releases, and travel writing. First-rate writing and social media management that produce the results you want for your bottom line. Email Amandah at amandahblackwell.savvywriter@gmail.com to hire her as your content writer.

Comments

  1. Hi Amandah,

    I agree with you there, it’s not all that tough to reach your clients, provided you know the right ways :)

    I think if you put yourself in your clients shoes and think the way they do, you’d not have any problems. I enjoyed the infographic that said it all.

    Thanks for sharing. Have a nice weekend, and Happy Thanksgiving :)

  2. Hi Harleena,

    Thanks for your comment and the Thanksgiving wishes! I’m glad you liked the infographic.

    I’ve met small business owners who speak about the struggle the reach clients and customers. Of course, some of them don’t have a website. Yikes! The ones that do have websites would benefit from makeovers.

    It helps to put yourself in your clients’ shoes and think the way they do. Of course, you could always create a poll or survey and find out what problems clients’ have.

    Enjoy the weekend!

  3. wow, Amandah! Great post and so right on…knowing the right way to connect with the various types of potential clients in your network is critical. Having a website (even a sucky one) is better than none and then knowing the different ways to engage reduces the threat even more.

    Thanks for this super informative post. You’ve inspired me, as always. xo

  4. Hi Samantha,

    Thanks for your comment!

    I agree that having a ‘sucky’ website is better than none. I’m doing my best to help small business owners see the value in having a website and a blog (depending on the target audience). If you’re not online, you better believer your competitors are. I’m saddened by the amount of missed opportunities that pass small business owners by on a daily basis.

    Content writing and copy writing are most important! Of course, having a not-so-good looking brochure is better than none. But with a few tweaks to the copy, you could have a winning marketing piece in no time.

    Thanks again for stopping by Savvy-Writer. ;)

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