Do you feel safe in your small business?
If you do feel safe, it could be an illusion.
If you don’t feel safe, you have every reason to feel as if the sky is falling.
Because you’re unaware of the number one threat to your small business.
This threat to small businesses is a common one that’s fixable.
Want to know what it is?
Check out this infographic.
The Number One Threat to Small Businesses
Copy writing for small businesses, includes the following:
- Web copy
- Direct mail
- Sales sheets
- Long form sales letters
- Short form sales letters
Reaching your clients and customers doesn’t have to be hard or difficult.
All you have to do is put yourself in their shoes. For example, you’re a customer, right?
Think about all of the marketing and advertising you’ve read throughout the years, e.g., direct mail and web copy. If you’ve visited a website, what made you ‘click’ on the button that had the copy Get Information? Did you resonate with the story that was told? How about the testimonials that were highlighted?
If you haven’t thought about the products and services you’ve purchased, it’s time to start thinking about them, like right now.
Follow these two simple steps:
Go look at the direct mail, e.g., book or flyer, you’ve received in the mail.
Or, go look at the website where you purchased a book, course, workshop, etc.
Read the copy and then read it again.
Come back here and tell me why you’ve purchased the products and services you did. I bet you’ll be surprised why you purchased what you did!
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