Tips to Getting Email Campaigns and Newsletters Opened

How many subscribers open your email campaigns and newsletters? If your open rate is lackluster, perhaps it’s time to reevaluate your subject lines. Believe it or not, most subscribers take 2-5 seconds to decide if they’ll open your email. Does your subject line make them want to open your email? Why would they care about […]

How to Communicate with External and Internal Customers

As a writer, I pay attention to what people write and say. I do my best to be an astute listener and reader. Communications is my business. Lately, I’ve been reflecting on my previous work experience and the communications I’ve had with people over the years. I think about the emails I wrote and received […]

Meet Black Hat SEO, White Hat SEO’s Evil Twin

You may or may not be aware of Black Hat SEO. And, yes. There is something called White Hat SEO. Who knew SEO was colorful? Black Hat SEO is an unethical way to receive higher search engine rankings and has the following characteristics: Ignores and breaks search engine rules and regulations followed by most internet […]

7 Benefits of Hiring a Ghost Writer

Let’s face it; some people don’t enjoy the art of writing as much as others do. Some find writing to be a tedious and time consuming process; they’d rather be golfing. Hiring a ghost writer could work for you because you hire a person who loves to write. Most writers (me) find writing to be […]