How to Be Smarter about Email Marketing

Email Marketing Best Practices

Many small businesses use email marketing to connect with their customers and clients. However, you want to make sure you follow email marketing best practices. For example, you don’t want to add anyone to your email database who did not ask to be added. This is not an email marketing best practice. In fact, your business could be marked as Spam. When this happens, your company loses credibility.

It’s important to add value to your target market. Don’t send an email newsletter if you don’t have anything of value, whether it’s a blog post, article, or an offer. Remember, most people receive a staggering number of emails throughout the day, week, and month. You want to keep them on your list and most importantly, you want them to share your emails with everyone they know.

Another email marketing best practice is to make sure your email newsletter or eBlast is accessible via mobile. Mobile marketing is huge. If your emails don’t show up correctly on a smartphone or tablet, you won’t convert those users. And worse, they could unsubscribe from your email list and decrease the number of your email subscriptions. Before you send out an email, preview and test it. Look at everything from the text to color scheme. Make sure your emails are pleasing to the eye, not matter if customers use a laptop, desktop, or mobile device. [Read more...]

How Small Business Owners Attract Publishers and Literary Agents

how to attract publishers, how to get media interviews, media interviews, public relations and media interviews, how to attract pubishers

Media Magnestism: How to the Publicity You Want and Deserve

Are you a small business owner who’s still trying to get the attention of a publisher or literary agent?

Haven’t they noticed you and your writing?

What’s the deal with that?

Perhaps, they’re too busy reading about James Erwin. If you don’t know the story of James Erwin and how his responses to a Reddit question landed him a deal with Hollywood, here’s the scoop from Wired magazine.

James Erwin writes software manuals for an Iowa financial services firm. The pay and short commute aren’t too shabby. One day at work (on his lunch break) he logged into Reddit and decided to answer the following question posted by Reddit user ‘The_Quiet_Earth,’ “Could I destroy the entire Roman Empire during the reign of Augustus if I traveled back in time with a modern U.S. Marine infantry battalion or MEU (Marine Expeditionary Unit?”

James posted his answers in segments and basically started writing a story that would soon get so much attention that it got him a Hollywood deal.

James was contacted by Adam Kolbrenner who runs literary management and production company Madhouse Entertainment. He forwarded the Reddit link to an executive at Warner Bros., and a producer on the movie “300” said he wanted to be involved in getting James’ story produced. Warner Bros. made him an offer. The rest is history.

Congratulations to James! [Read more...]

Are You Making These 10 Content Writing Mistakes in Your Small Business?

/doh content writing mistakes

/doh (Photo credit: striatic)

Content writing mistakes can cost your small business more time and money than you realize.

How?

By posting content that no one reads and shares. The time you spent writing the posts could have been spent on developing a current product so it reaches its full potential.

Let’s face it; writing content for your small business blog is a daunting task when you have other things to do such as marketing and accounting (unless you hire someone to handle these).

But don’t give up, yet.

Once you learn the mistakes to avoid, you can turn around your content strategy and connect with your target audience. You’ll also see your sales, credibility and profits go up. [Read more...]

How to Give Your Blog Readers Goosebumps Like R.L. Stine

Boxart of Goosebumps: Escape from Horrorland

Oh, the horror of it all! Do you write for your blog readers or search engines?

Check this out.

According to R.L. Stine, author of the popular Goosebumps series, the worst writing advice given to writers is as follows <Tweet This>:

  • Write from your heart.
  • Write what you know.

When I read Zachary Petit’s interview with R.L. Stine in the November/December 2011 issue of Writer’s Digest, I was taken aback that Mr. Stine would say writing from your heart and writing what you know is the worst advice given to writers.

Mr. Stine said, “Well, I hate it when authors come into a school and they say to kids, “Write from your heart, write from your heart, only write what you know, and write from your heart. I hate it because it’s useless.” Ouch!

R.L. makes a good point by saying, “I’ve written over 300 books — not one was written from my heart. Not one. They were all written for an audience, they were all written to entertain a certain audience.”

Even though R.L. Stine writes books for kids, his advice can help you with your blog content writing.

Why?

Because you need to write for your audience. You need to give them what they want and need.

R.L. Stine pointed out that if authors only write from their heart or write what they know, they become blocked. This is true. Your imagination can fly out the window. 

Don’t let this happen to you. Below are tips on how you can give your readers Goosebumps when they read your posts. Do this and your readers will share your content, comment on it and like it. [Read more...]

How to Reach Your Content Writing Goals without Much Effort

Wouldn’t you like to know how to reach your writing goals without much effort and stress?

English: Picture I made for my goals article, content writing goals

Believe it or not, sometimes we choke our goals.

We don’t mean to because we’re so passionate about them. However, passion works against us and before we know it our goals our die.

The more you obsess over meeting your goals, the more you’re likely to push the goals away from you.

This sounds counter-intuitive to what all of us have been taught, which is to focus, focus, focus on our goals. But that’s the paradox.

What is the paradox?

When you’re extremely focused on your goals, you create an energy force that pushes your goals away from you.

When you relax into your goals and take inspired action to reach your goals, you create a positive energy that draws your goals closer to you.

You may be shaking your head. But I’ve tested the ‘paradox’ theory. [Read more...]