Social Media and SEO: Do Your Employees Struggle with Change?

Social media and SEO are strategies to increase business and profitability. What happens if your employees don’t embrace these latest technologies?¬†Employees may believe social media and SEO is a waste of time compared to the ‘old’ ways of increasing business, profits, and customer satisfaction. How do you get them to support social media and SEO […]

Content: Write for the Web in 7 Easy Steps

Writing content (seo) for the web is different than writing for print publications such as magazines and newspapers. Remember, readers use different types of devices such as laptops, iPads (and others), cell phones, etc. to read information online. Even the internet browser makes a difference. Information may appear differently when viewed in Google Chrome vs. […]

My 7 Best Keyword Research Tips Ever

Finding the right keywords for your website can be a tedious process. Keyword research takes time, but it doesn’t have to a ‘dreaded’ task. The main point to remember when researching keywords is to ask and answer the following questions: Who is the target audience? What is the main focus of my website? If you […]