You may be shocked to know that some companies and entrepreneurs buy their Twitter followers. Can you believe it? Talk about being fake and unnatural! Why would anyone by followers? Well, it gives the ‘illusion’ of having a strong Twitter following.
Did you know that followers could be spam accounts? What happens when clients or customers start to follow some of the accounts that follow your company only to find out they’re spam? They probably won’t be too impressed with your company for too long.
You can increase your Twitter followers the natural and organic way by following the steps below. You don’t need artificial Twitter followers!
How to Gain Twitter Followers the Natural, Organic Way Instead of Buying Them
Image via CrunchBase
Upload your company’s logo.
Please don’t use the ‘egg’ which is the default image Twitter uses. You don’t want your company to be labeled as a ‘spam’ account. If this happens, you risk not having any followers.
Uploading your company’s logo is easy to do. Adjust the size to Twitter’s max size of 700k.
An eye-catching bio attracts followers.
Tell everyone on Twitter about your company in 160 characters or less. If you’re not sure what to write, here are a few things to keep in mind:
- What makes your company unique?
- What sets your company apart from other companies within your industry?
- How do your employees contribute to the success of your company and its customers?
- What do you offer that other companies don’t?
Write or hire a freelance writer to write a compelling bio that ‘shows’ everyone on Twitter ‘why’ they should follow your company. Don’t forget to include links to your company blog, other web pages, or other social media accounts.
Tip: Hold a contest and ‘tweet’ about it. People love to enter contests. More importantly, they love to win free stuff!
Use Twitter on a daily basis.
How much time do you spend on Twitter? Many social media experts and gurus will advise you to hire a community manager or social media manager who’ll spend 30+ hours per week on social media. Before you do this, answer the following questions:
- How large is your company in terms of sales and revenues?
- How many employees do you have?
- How large is your client, consumer, or customer base?
- What is the vision for growth for the next three to five years?
- Where do you see the company in five years?
If your company is as large as Pepsi, Coca-Cola, Wal-Mart, etc., you may want to hire a social media manager (or outsource) who’ll work 30+ hours per week handling your social media networks.
Small business owners, consider hiring a part-time employee to handle your social media efforts. Spending 15 minutes per day on Facebook, Twitter, StumbleUpon, etc. can increase your web presence and traffic. You can adjust the amount of (+ or -) time needed to be spent as your social media networks grow over a period of time.
Engaging with clients and customers shows that you’re doing everything possible to interact with them; you’re taking an interest in them. They’re not just a sale to you.
Share valuable content that will be retweeted.
Having a blog could work for your company. If you’re not interested in having a blog, consider posting free articles or giving away eBooks, white papers, tutorial videos, power point presentations, etc. Just give something away that readers will find valuable.
Tip: Retweet your followers’ posts share their content as well.
Don’t be afraid to add “Please Retweet” at the end of a tweet because studies have shown that ‘tweets’ without it receive less retweets. There’s no harm in asking your followers to share what you’ve posted.
Upload pictures.
Don’t be afraid to ‘tweet’s pictures from your company picnic or charitable event. This is a great way to show how your company ‘thanks’ employees for their hard work. It’s also a good way to show how your company and employees support a charitable organization within the community.
If your company started its own not-for-profit as a way to give back to the community, Twitter is smart way to ‘spread’ the word about it. Ask for the community’s support in terms of volunteering and or donating money. This is a good way to show how your company cares about the community and everyone in it.
Remember, sometimes a picture is worth more than 1,000 words!
Have patience.
You could grow your Twitter followers overnight if you buy them. However, it’s always best to grow followers the natural, organic way. Think about the following question:
What’s more important, quality or quantity?
You could buy Twitter followers and suddenly have 25,000, 50,000, 100,000, 250,000, etc. followers. However, what good does it do if you’re not converting them or receiving leads and referrals? If you want authentic followers, be patient and grow your Twitter followers over time.
These are some tips on how your company can gain Twitter followers the natural and organic way. No preservatives added!
How has your company increased its Twitter followers? Share.
Related articles
- Turning Brand Advocates Into Superfans with High-Fives (socialmediatoday.com)
- Twitter Launches Self-Serve Advertising for Small Businesses (mashable.com/2012/03/26/twitter-small-businesses)
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