How to Be Smarter about Email Marketing

Email Marketing Best Practices

Many small businesses use email marketing to connect with their customers and clients. However, you want to make sure you follow email marketing best practices. For example, you don’t want to add anyone to your email database who did not ask to be added. This is not an email marketing best practice. In fact, your business could be marked as Spam. When this happens, your company loses credibility.

It’s important to add value to your target market. Don’t send an email newsletter if you don’t have anything of value, whether it’s a blog post, article, or an offer. Remember, most people receive a staggering number of emails throughout the day, week, and month. You want to keep them on your list and most importantly, you want them to share your emails with everyone they know.

Another email marketing best practice is to make sure your email newsletter or eBlast is accessible via mobile. Mobile marketing is huge. If your emails don’t show up correctly on a smartphone or tablet, you won’t convert those users. And worse, they could unsubscribe from your email list and decrease the number of your email subscriptions. Before you send out an email, preview and test it. Look at everything from the text to color scheme. Make sure your emails are pleasing to the eye, not matter if customers use a laptop, desktop, or mobile device. [Read more...]

How to Choose the Right Social Media Network without Pulling Your Hair Out

Facebook, Twitter, Pinterest, YouTube, Google Plus, LinkedIn… The list goes on and on.  If you’re a small business owner, social media can overwhelm you. Why? Because you have many choices available to you, but you may not know which networks are best for you and your business.

The good news is that you don’t have to use every social network that’s available to you.

You can choose one or two that fit your business and get to know them, inside and out. For example, if you’re a chef who want’s to open his/her own restaurant, Facebook could work for you. Why? Because it’s media driven and you can upload stunning photos of your delicious creations.

If you’re a CPA, you could use Twitter and tweet tips about taxes, bookkeeping and anything else related to accounting for business. Maybe you specialize in small businesses. You could tweet tips specifically for small business owners. Twitter could be the best social network for your business.

Choosing the right social network for your small business depends on your business and target audience. [Read more...]

How Small Business Owners Attract Publishers and Literary Agents

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Media Magnestism: How to the Publicity You Want and Deserve

Are you a small business owner who’s still trying to get the attention of a publisher or literary agent?

Haven’t they noticed you and your writing?

What’s the deal with that?

Perhaps, they’re too busy reading about James Erwin. If you don’t know the story of James Erwin and how his responses to a Reddit question landed him a deal with Hollywood, here’s the scoop from Wired magazine.

James Erwin writes software manuals for an Iowa financial services firm. The pay and short commute aren’t too shabby. One day at work (on his lunch break) he logged into Reddit and decided to answer the following question posted by Reddit user ‘The_Quiet_Earth,’ “Could I destroy the entire Roman Empire during the reign of Augustus if I traveled back in time with a modern U.S. Marine infantry battalion or MEU (Marine Expeditionary Unit?”

James posted his answers in segments and basically started writing a story that would soon get so much attention that it got him a Hollywood deal.

James was contacted by Adam Kolbrenner who runs literary management and production company Madhouse Entertainment. He forwarded the Reddit link to an executive at Warner Bros., and a producer on the movie “300″ said he wanted to be involved in getting James’ story produced. Warner Bros. made him an offer. The rest is history.

Congratulations to James! [Read more...]

Are You Making These 10 Content Writing Mistakes in Your Small Business?

/doh content writing mistakes

/doh (Photo credit: striatic)

Content writing mistakes can cost your small business more time and money than you realize.

How?

By posting content that no one reads and shares. The time you spent writing the posts could have been spent on developing a current product so it reaches its full potential.

Let’s face it; writing content for your small business blog is a daunting task when you have other things to do such as marketing and accounting (unless you hire someone to handle these).

But don’t give up, yet.

Once you learn the mistakes to avoid, you can turn around your content strategy and connect with your target audience. You’ll also see your sales, credibility and profits go up. [Read more...]

Time Management Saves Your Small Business Money

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Photo by Pedro Simao http:///www.editae.com.br

Are you a small business owner who suffers from poor time management skills?

The more time you spend doing busywork or running late to important meetings decreases your chances of being a successful business owner.

The fact is that you can’t afford to show up late to events that could increase your business. You also can’t afford to post your content sporadically.

Managing your time is crucial to the success of your business. Without it, you won’t accomplish anything, even though you seem busy.

You may think that you can keep track of time by watching the clock but it doesn’t work..

Before you know it, you’re half way through the day and may not have started projects. Check-in with yourself to see how well you’re doing. Make adjustments to your schedule when necessary. [Read more...]