Three Easy Ways to Gain and Lose Likes on Facebook

facebook

Do you remember when you started your company’s Facebook page?

You probably jumped up and down as family and friends liked and shared your company’s page. When your clients or customers started liking your Facebook page, you probably jumped up and down as the number of likes your page received increased by the hour.

But then something happened. After a while, the excitement died down. Before you knew it, your Facebook page was silent. You probably even wondered what happened.

For starters, Facebook is a social media site. But you knew that, right?

It’s up to you, the business owner or social media manager, to be social on your company’s Facebook page.

If you want to gain more likes and reach more people on Facebook, you MUST BE SOCIAL.

Growing your Facebook page doesn’t have to be difficult, it doesn’t have to be a chore. Listed below are three easy ways to gain likes on your Facebook page. Follow these steps and your Facebook page will have more likes than you thought possible. [Read more...]

What’s More Important SEO and Web Traffic or Fans and Readers?

In his blog post If you’re looking for more traffic, STOP!, Derek Halpern, owner of Social Triggers makes a good point: You don’t want web traffic, you want readers.

English: Direct Report If readers are informed...web traffic

English: Direct Report If readers are informed If readers are supportive If readers are eager to have results first (Photo credit: Wikipedia)

Why are so many entrepreneurs and corporate conglomerates beating the SEO drum when they should be focused on beating the drum to get more readers on their websites?

Traffic doesn’t pay, but readers do. They pay by commenting on your posts. They pay by tweeting and liking your poss. They literally pay by purchasing your products and services. Treat them with the respect they deserve. They’re more than numbers on your Google Analytics spreadsheets!

SEO and Web Traffic or Fans and Readers: What or Who’s More Important?

There’s nothing wrong with implementing ethical SEO techniques so your blog or website ranks well in search engines like Google, Bing, etc. However, it’s more important to focus on your target audience aka fans and readers. SEO alone doesn’t get you noticed or sales. Readers turn into fans and eventually turn into followers and buyers. [Read more...]

How to Use Twitter Better: 7 Quick and Simple Tips

Do you worry you’re not using Twitter properly?

Image representing Twitter as depicted in Crun...

My sixth sense tells me you’re shaking your head YES.

You’re not alone. Entrepreneurs, directors of marketing departments, and even writers have doubts about how to use Twitter.

The good news is you can grow your Twitter followers slowly.

You don’t have to spend money to buy followers just so your Twitter account can look good. That’s taking the easy way out which could cost you more money in the long run, or worse. You can damage your reputation. Who wants to lose or spend more money and destroy their reputation at the same time?

Not you, right?

So… What is the right way to use Twitter to grow your online and social media presence? [Read more...]

The Howard Stern Guide to Shocking the Shirts Off Your Readers (And Keeping Them Hooked)

You may be asking the question, “who is Howard Stern?”

He’s an actor, one-of-a-kind radio personality, TV host, author, and most recently, a photographer, who usually ruffles a few feathers because he doesn’t apologize for who he is.

I know what you’re thinking. Amandah, a woman, listens to ‘shock jock’ Howard Stern. What?

Opening title

Opening title (Photo credit: Wikipedia)

I used to listen to Howard when he was on local radio (he’s on Sirius Satellite Radio); I’d change the channel if the material was too raunchy for me.

Let’s face it; if shocking people works for ‘shock jock’ Howard Stern, it could work for you and your business.

You may want to tone it down for your audience. After all, you don’t want to shock them into unsubscribing from your newsletter or blog. You also don’t want to shock them into not purchasing your products or services.

Say what you want about Howard Stern, but the man knows how to gain and hold the attention of his audience. [Read more...]

Tap Into Your Magnetism and Attract the Favorable Publicity You Want and Deserve

PR and publicity

Media Magnestism: How to Attract the Favorable Publicity You Want and Deserve

You may be familiar with people who draw others to them without an effort.

These are people who walk into a room and others gravitate towards them as if they’re in a trance.

These people can get publicity for their business without any effort.

Don’t be jealous!

You too can tap into your magnetism and draw others to you and your business.

With a little tweak here and there, you’ll have more publicity than you’ll know what to do with.

So…Sit back and enjoy this snapshot of Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve.

Take a Bite Out of Getting Publicity 

If you’re a business owner or nonprofit organization, learning to attract the favorable publicity you want and deserve can be tricky business.

Knowing how to attract publicity can be time-consuming, labor intensive and expensive. [Read more...]