How to Become an Organized Business Owner

How organized is your office or home office? What about your files? What about your computer files? I love organization! Clutter does not work for me — it never has. My home office must be neat, clean and tidy. I can get overwhelmed by too much office furniture, books and other reference materials, papers and […]

Don’t Allow Hackers to Attack and Destroy Your Website

Many small business owners and solo professionals are D.I.Y enthusiasts or do it themselves because they haven’t found a business with the products and services (customer) they’re looking for or expect. I tend to fall into the latter. When it comes to web design, I cringe and run screaming from the room when I view […]

Tips to Getting Email Campaigns and Newsletters Opened

How many subscribers open your email campaigns and newsletters? If your open rate is lackluster, perhaps it’s time to reevaluate your subject lines. Believe it or not, most subscribers take 2-5 seconds to decide if they’ll open your email. Does your subject line make them want to open your email? Why would they care about […]

How to Communicate with External and Internal Customers

As a writer, I pay attention to what people write and say. I do my best to be an astute listener and reader. Communications is my business. Lately, I’ve been reflecting on my previous work experience and the communications I’ve had with people over the years. I think about the emails I wrote and received […]