How to Create Marketing Emails That Get Opened

Are your email marketing campaigns opened all or most of the time? If you’re experiencing lackluster results, follow the guidelines below to increase the number of times your campaigns are opened. Remember to avoid SPAM words such as Free and Urgent. Proofread emails carefully — you never know who’s reading them! How to Create Marketing […]

Authors and Writers Get the Skinny on Purchasing and Using Photos

Question: This is a two-part question. First, I use photos to accompany or enhance my blog posts. Some clients expect me to incorporate photos into a blog post or article I write for them. Do I need to purchase extra licenses? As a freelance writer my business is writing, not photography. Second, what kind of […]