How to Choose the Right Social Media Network without Pulling Your Hair Out

Facebook, Twitter, Pinterest, YouTube, Google Plus, LinkedIn… The list goes on and on.  If you’re a small business owner, social media can overwhelm you. Why? Because you have many choices available to you, but you may not know which networks are best for you and your business.

The good news is that you don’t have to use every social network that’s available to you.

You can choose one or two that fit your business and get to know them, inside and out. For example, if you’re a chef who want’s to open his/her own restaurant, Facebook could work for you. Why? Because it’s media driven and you can upload stunning photos of your delicious creations.

If you’re a CPA, you could use Twitter and tweet tips about taxes, bookkeeping and anything else related to accounting for business. Maybe you specialize in small businesses. You could tweet tips specifically for small business owners. Twitter could be the best social network for your business.

Choosing the right social network for your small business depends on your business and target audience. [Read more...]

How Small Business Owners Attract Publishers and Literary Agents

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Media Magnestism: How to the Publicity You Want and Deserve

Are you a small business owner who’s still trying to get the attention of a publisher or literary agent?

Haven’t they noticed you and your writing?

What’s the deal with that?

Perhaps, they’re too busy reading about James Erwin. If you don’t know the story of James Erwin and how his responses to a Reddit question landed him a deal with Hollywood, here’s the scoop from Wired magazine.

James Erwin writes software manuals for an Iowa financial services firm. The pay and short commute aren’t too shabby. One day at work (on his lunch break) he logged into Reddit and decided to answer the following question posted by Reddit user ‘The_Quiet_Earth,’ “Could I destroy the entire Roman Empire during the reign of Augustus if I traveled back in time with a modern U.S. Marine infantry battalion or MEU (Marine Expeditionary Unit?”

James posted his answers in segments and basically started writing a story that would soon get so much attention that it got him a Hollywood deal.

James was contacted by Adam Kolbrenner who runs literary management and production company Madhouse Entertainment. He forwarded the Reddit link to an executive at Warner Bros., and a producer on the movie “300″ said he wanted to be involved in getting James’ story produced. Warner Bros. made him an offer. The rest is history.

Congratulations to James! [Read more...]

Time Management Saves Your Small Business Money

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Photo by Pedro Simao http:///www.editae.com.br

Are you a small business owner who suffers from poor time management skills?

The more time you spend doing busywork or running late to important meetings decreases your chances of being a successful business owner.

The fact is that you can’t afford to show up late to events that could increase your business. You also can’t afford to post your content sporadically.

Managing your time is crucial to the success of your business. Without it, you won’t accomplish anything, even though you seem busy.

You may think that you can keep track of time by watching the clock but it doesn’t work..

Before you know it, you’re half way through the day and may not have started projects. Check-in with yourself to see how well you’re doing. Make adjustments to your schedule when necessary. [Read more...]

How to Promote Your Book (Even if You Hate Marketing)

Marketing Plan, marketing plan for your book, promote your book with marketing“Promote your book.”

You know you have to do it.

But you procrastinate, hoping someone else will do the marketing for you.

Your book, which you spent hours, days, months and years writing requires marketing.

And you can’t use Harry Potter’s magic wand to promote your book, can you?

You know what you must do: roll up your sleeves and get down and dirty with marketing.

The good news is you can market your book even if you hate marketing.

The solution is easy. Stop saying you hate marketing and you won’t attract negative thoughts, feelings, and beliefs around marketing. [Read more...]

Can You Triple Your Facebook Page Comments by Asking Readers to Post Pictures?

I manage a couple of Facebook pages, some of which are nonprofits, and keep a close eye on stats via Facebook Insights.

When I see an increase in reach and total reach, I want to do a Happy Dance!

Why?

Because posts are being seen by more people, which is great for the nonprofits. Raising awareness and donations is a must.

I like to review Posts and pay close attention to the “type” of post. What I’ve noticed, and it’s not surprising, is that posts which include a picture, rank high. But that’s not all…

Status updates such as, “How do you and your furr-kid stay warm? Let us know in the comments below. Share a picture,” increase user engagement and comments.

Asking users to share their photos shows that you’re interested in them and want to know more about them. Remember, social media is not about you and your company. It’s about your audience and how you can help them solve (fill in the blank).

For example, if you became a certified personal trainer because you lost 100 lbs. and want to help others lose large amounts of weight, you can post your before and after picture and ask your audience to do the same. Sharing the pictures encourages others to do the same. [Read more...]