“Promote your book.” You know you have to do it. But you procrastinate, hoping someone else will do the marketing for you. Your book, which you spent hours, days, months and years writing requires marketing. And you can’t use Harry Potter’s magic wand to promote your book, can you? You know what you must do: roll […]
Category Archives: Social Media
Can You Triple Your Facebook Page Comments by Asking Readers to Post Pictures?
I manage a couple of Facebook pages, some of which are nonprofits, and keep a close eye on stats via Facebook Insights. When I see an increase in reach and total reach, I want to do a Happy Dance! Why? Because posts are being seen by more people, which is great for the nonprofits. Raising […]
10-Minute Social Media Management Tips to Boost Your Engagement
Are you struggling with social media management? Let’s face it; social media can be a time sucker, if you allow it to be. If you have a small business, you don’t need to spend hours on social media. You only need 10 minutes per day or every other day. The key is to engage with […]
How Blog Content Costs Your Company Money and How to Fix It
You’ve probably been told that your company needs a blog. There’s nothing wrong with this advice if your blog content converts. For example, you write a blog post and at the end you place a newsletter sign up form or a link to a form. If readers click on your form/link and sign up, you […]
Jimmy Fallon and Justin Timberlake Show You How Hashtags Can Annoy Your Audience
Jimmy Fallon is one of my favorite comedians. I loved watching him on Saturday Night Live and catch his late night show when I can. Yes, I listen to Justin Timberlake, and listened to him when he was with ‘N Sync. I thought the ‘N Sync reunion on MTV’s Music Awards could have been longer, but […]