5 Blog Post Tips to Increase Web Traffic

Your company may have incorporated a blog on its website or have a blog linked to your company’s website. Your company probably uses social media, hoping it will increase your web traffic, sales, and revenues. Unfortunately, if a blog post (or other web content) isn’t compelling or you don’t have enough posts, your blog will […]

Why is Social Media an Important Marketing Tool?

If your company hasn’t taken advantage of social media, you could be missing out on the opportunity to increase business results and profitability. Social networking sites such as Twitter, LinkedIn, Facebook, Google+, and others are free to use. When they’re used properly, they can drive traffic to your website, convert visitors to customers, and increase […]

A Freelance Writer Gets Results, Increases Profitability

As a freelance writer, I work with clients in various industries. A month ago, I started working with a client¬†in the travel industry. I’m thrilled because not only do I get to write quality content such as editorial articles and blog posts, I get to teach everyone about SEO and social media. I enjoy teaching […]

Social Media and SEO: Do Your Employees Struggle with Change?

Social media and SEO are strategies to increase business and profitability. What happens if your employees don’t embrace these latest technologies?¬†Employees may believe social media and SEO is a waste of time compared to the ‘old’ ways of increasing business, profits, and customer satisfaction. How do you get them to support social media and SEO […]

How to Generate Leads and Sales

What is marketing? Marketing is about sharing value with new and existing customers. It’s not about being pushy or manipulating potential customers into purchasing your products and or services. Its’ not about treating people as if they’re cats; waving sparkly, razzle dazzle marketing campaigns in front of them won’t work. They’ll see through the ‘smoke […]