Marketing nonprofit organizations is a dream come true for some professionals. Whether they’re paid or volunteer their services, helping to raise the awareness of a nonprofit is rewarding on many levels. Not only do you get to promote an organization that is helping (fill in the blank), but you get to see it evolve. But […]
QUOTE OF THE DAY “Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings.” -William Arthur Ward Imagine that SEO for your business is really marketing. I’m guessing that you (or the SEO company you’ve hired) use white-hat SEO (good) instead of black-hat SEO (bad) tactics in your […]
Has this happened to you? You signed up with an email marketing provider thinking you’d be with them forever. You envision publishing your newsletter, eBlasts, and autoresponders each month and feeling good about it. But then you start working with templates and it’s not as user friendly as you thought. Oh well. You close your […]
I let you in on a little secret. Rules and I sometimes don’t get along, especially when it comes to writing great content. As a kid, and even to this day, I was considered a rebel. I always asked and still do ask, “Why?” This, by the way, drove my teachers (I spent 9 years in […]
Does your company have a blog? Do headlines get clicked and shared? If you answered “No,” then you may not be writing emotional headlines. Emotions can either be positive or negative. In the post Are Negative Emotions More Important than Positive Emotions? by Aaron Ben-Zeév Ph.D., he states that “negative emotions are more noticeable and because people typically consider […]