How to Communicate with External and Internal Customers

As a writer, I pay attention to what people write and say. I do my best to be an astute listener and reader. Communications is my business. Lately, I’ve been reflecting on my previous work experience and the communications I’ve had with people over the years. I think about the emails I wrote and received […]

How to Generate Leads and Sales

What is marketing? Marketing is about sharing value with new and existing customers. It’s not about being pushy or manipulating potential customers into purchasing your products and or services. Its’ not about treating people as if they’re cats; waving sparkly, razzle dazzle marketing campaigns in front of them won’t work. They’ll see through the ‘smoke […]

Cool and Useful WordPress Plugins

If you use WordPress.org, you’re probably familiar with plugins. Make sure you don’t go overboard with plugins because your hosting company may not have the ‘space’ for your website if it contains a lot of plugins. Of course, you could purchase a ‘higher’ hosting package that gives you more space on a server. It’s something […]

7 Benefits of Hiring a Ghost Writer

Let’s face it; some people don’t enjoy the art of writing as much as others do. Some find writing to be a tedious and time consuming process; they’d rather be golfing. Hiring a ghost writer could work for you because you hire a person who loves to write. Most writers (me) find writing to be […]

Why It’s Important to Share Your Newsletter

  Savvy-Writer Newsletter Sign Up     For Email Marketing you can trust   When I receive a newsletter that’s filled with useful information I like to share it. However, this isn’t always possible because the owner of the newsletter didn’t include social media ‘sharing’ icons. Nine times out of a ten a newsletter does […]