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Cool and Useful WordPress Plugins

September 5, 2011 By Leave a Comment

If you use WordPress.org, you’re probably familiar with plugins. Make sure you don’t go overboard with plugins because your hosting company may not have the ‘space’ for your website if it contains a lot of plugins. Of course, you could purchase a ‘higher’ hosting package that gives you more space on a server. It’s something to think about. Anyway, here are cool and useful WordPress plugins for you to check out and use on your website.

If you’re worried about spam, WordPress.org has an Askimet plugin that catches spammers. For example,I have the following message on my WP Dashboard, “Akismet has protected your site from 21,271 spam comments already. There’s nothing in your spam queue at the moment.” I’ve been using WordPress.org since 2009 and never had a problem with Askimet.

To make your blog posts easy to retweet, use TweetMeme. It’s simple to download and upload to your plugins folder via your FTP system. Hint: Most hosting companies have their own FTP. But you can always use an external FTP.

How many times do you ‘thank’ people for leaving comments on your blog? If you don’t, consider using Thank Me Later which automatically sends a ‘thank you’ to visitors that leave comments on your blog posts. BTW: I wish I knew about this one because I was ‘manually’ sending emails to visitors. Better late than never!

Does it irk you when readers don’t leave thoughtful comments? Install Minimum Comment Length to improve the quality of comments left on your blog posts. Let’s face it; leaving a “Great post! Good post! Thank for the information!” doesn’t cut it. You want people to leave engaging, thought provoking comments.

Unfortunately, some visitors to your website may not have good intentions. Use WTC Comment Cleaner to strip out malicious and unwanted code such as css, javascript tags, etc. It’s good to have a ‘high level’ of security on your blog/website.

Some visitors may or may not appreciate the Comment E-Mail Verification plugin because they’ll have to login to their email and ‘verify’ their comment by clicking on the link that’s sent to them. Once they click on the link, their comment will be approved and automatically posted. This is a good way to engage visitors. No email is send if Askimet or some other plugin recognizes the comment as spam.

Do you have a newsletter? How would you like to build your list? Use the WordPress Newsletter plugin to ‘collect’ subscriber information such as name and email address. Please read the user guide to get the most out of this plugin.

Do you feel like a ‘head case’ when it comes to SEO? You could use the All in One SEO plugin or try HeadSpace 2 SEO. If you spend too much time worrying about SEO, HeadSpace2 SEO will make your troubles disappear. HeadSpace provides a video that explains ‘How To’ use the plugin.

How many times do you backup your WordPress website? Download and use WP-DB Manager to backup your files. You can backup, repair, restore, delete a backup, etc. with this plugin.

*Some of the plugins are compatible up to 3.2.1. If WordPress upgrades to WordPress 3.3, some plugins may not work unless they’re updated too.

Rebecca

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7 Benefits of Hiring a Ghost Writer

August 29, 2011 By 3 Comments
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Let’s face it; some people don’t enjoy the art of writing as much as others do. Some find writing to be a tedious and time consuming process; they’d rather be golfing. Hiring a ghost writer could work for you because you hire a person who loves to write. Most writers (me) find writing to be second nature — it’s like breathing. If you have an idea for a book or eBook, consider hiring a ghost writer today. Tomorrow, you could be selling and earning income on Amazon.com

Benefits of hiring a ghost writer

1. The pressure if off of you to write and produce a book.

2. You’re able to spend time on other things such as setting up a website/blog, social media sites, email campaigns, etc. However, a ghost write that’s skilled in marketing and social media can assist you with these business endeavors.

3. You receive a well written book or eBook.

4. You take all the credit. However, some ghost writers are given credit because they’ve worked with a client numerous times. It’s important to work with a ghost write that’s checked their ‘ego’ at the door.

5. A ghost writer loves to write and will probably finish your book ahead of the scheduled deadline.

6. A ghost writer understands the importance of marketability and can give you objective feedback on your book’s subject matter.

7. Hiring a ghost writer means you don’t have to through the process alone. Perhaps you considered writing the book yourself but didn’t want to work alone; the writer’s life isn’t for you. However, working with a ghost writer may inspire you to co-author your next book. It could happen.

When you hire a ghost writer, it can feel as if a burden or weight has been lifted off of you. Your time can be spent on the business side, i.e., developing your web presence, scheduling interviews and speaking engagements, building a social media platform, connecting with the ‘right’ people, etc. You don’t have to worry about your book because it’s in good hands with your ghost writer. You can now breathe a ‘sigh’ of relief.

Rebecca

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Why It’s Important to Share Your Newsletter

August 26, 2011 By Leave a Comment

 


 

 

For Email Marketing you can trust

 

When I receive a newsletter that’s filled with useful information I like to share it. However, this isn’t always possible because the owner of the newsletter didn’t include social media ‘sharing’ icons. Nine times out of a ten a newsletter does contain the pertinent ‘follow’ buttons such as Twitter and Facebook. However, some newsletters don’t contain ‘share’ buttons. Why? Why not? Perhaps it’s an oversight. You may want to reconsider sharing your newsletter. It could help you increase your customer base and gain referrals at the same time.

If you want more leads and referrals for your business, allow others to share your newsletter. More importantly, make it easy for clients and customers to share your newsletter by included social media ‘share’ buttons. It’s take more time to open Facebook and Twitter and post a link then it does to click on an icon which opens up Twitter or Facebook. If customers and potential customers have their social networks open, they can easily post a link to your newsletter. If they don’t, they’ll say, “Forget about it.”

Tip: Include Facebook, Twitter, StumbleUpon, and LinkedIn ‘share’ icons. You can add others but these are the most popular. In fact, StumbleUpon is out-performing Facebook.

Sharing your newsletter is an easy way to market your business, products, and services. Word-of-mouth advertising is still a viable way to market a business. Most people would rather do business with a company whom their family and friends deal with. Let’s face it; most families and friends connect via Facebook. With one click, your newsletter could reach hundreds, thousands of potential new customers. People would rather do business with a company that’s been referred by someone they know and trust. It’s as if they’re receiving a ’guarantee’ that your company will treat them well, and provide excellent customer service along with products and services. They don’t have to search the internet or Yellow Pages (some people still receive these) for whatever it is they need. They can find what they’re looking for through Facebook and Twitter. It’s that simple!

Rebecca

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The Secret to Twitter Retweets … Choose Characters Wisely

August 24, 2011 By Leave a Comment
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Question: I’d like to increase the amount of ‘retweets’ on my Twitter stream. What can I do? I adhere to the 140 characters or less. This can be tricky because Facebook allows 420 characters. I receive some ‘retweets’ but not many. Help!

Answer: Forget about tweeting 140 characters … Tweet 100 characters!

Remember, Twitter is about content and Facebook is about developing relationships. If you provide great content along with cleverly written ‘tweets,’ you’ll see an increase in the amount of retweets you receive. However, it’s best to post a tweet that’s 100 characters or less. This leaves 40 characters and allows another person the opportunity to add verbiage to your tweet such as, “Read this now; Check this out; and Visit this link.” It allows followers to provide their input to the conversation. On the flip side, if you’re ‘tweet’ is too long, followers may have to edit it. They may not want to spend time editing your tweet. They’ll find something else to retweet.

How to write the perfect tweet that gets retweeted

1. Write eye-catching tweets that will be retweeted. Put your ‘reporter’ hat on and think about the story. Remember the importance of who, what, where, when, how, and why. Peruse newspaper headlines to get a ‘sense’ of how readers are ‘hooked’ into reading a story.

2. Share valuable content.

3. Stay under 140 characters.

4. Shorten the URL before you post it. FYI: Twitter is now shortening links.

Tip: It’s important to write attention-grabbing and concise tweets. Of course, you may not have enough time to spend on social media management. You can hire a freelance writer to manage your social media sites. Communication is their business.

Before you post a tweet read and reread it. Is it eye-catching? What makes the ‘tweet’ unique? How informative and pertinent is the content? More importantly, is it 140 characters or less? If you’re tweet is 140 characters, revise it. Edit it until it’s 100 characters or less. Once you develop this habit, you’ll never go back to using 140 characters. Before you know it, your tweets will be retweeted. Go forth and tweet!

Rebecca

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7 Points to Look for on Social Media Sites When Hiring a Freelance Writer

August 22, 2011 By Leave a Comment
Social Media: Changing Business

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Let’s face it; social media and the internet can be a blessing and a curse. Most people are courteous and professional on their social media websites like Twitter, Facebook, etc. However, a select few post lewd photos, unsavory links, don’t agree to disagree, and bash people. This information is available for everyone to see, including potential freelance writing clients. Like it or not, social media leaves a freelance writer and their professionalism open to interpretation. Here are several points to help you navigate the murky waters of social media when you check out a freelance writer.

7 Points to Look for on Social Media Sites When Hiring a Freelance Writer

1. Bashing previous clients. You’d think this would a ‘no-brainer’ but some freelance writers have been known to bad-mouth former clients and employers. They don’t understand that it’s not good business to ‘burn or blow up’ a bridge. It’s best to walk away in a professional, dignified manner.

2. Negative Nancy or Nick. Most freelance writers are aware of how to write comments on blog posts and forums. They’re professional and agree to disagree. However, some may tear people a part. This isn’t professional or helpful to the conversation. If you come across a freelance writer like this, they may not be the writer for you.

3. Sketchy contacts. There’s a saying about how you can tell a lot about a person by the company he/she keeps. This is why it’s important to choose  friends and contacts wisely. Peruse a freelance writer’s list of contacts. How solid are they? Are they legitimate contacts? Is a writer’s social media website filled with a lot of contacts to make them look good? Ask these and other questions to determine the legitimacy of contacts.

4. Endorsements. LinkedIn allows endorsements; it’s a hot topic. Review endorsements carefully. Does a freelance writer have solid, well written endorsements from actual clients? What about former employers? What did they have to say? Not all endorsements help a writer. Unfortunately, most of them are for show and don’t tell you much.

5. Unsavory media. This is a sticky area. What a freelance writer does on their personal time is their business. However, if you find pictures of them ‘jugging’ from a beer bong while wearing a lampshade on their head, you may receive the wrong impression. How would this affect your decision to hire them as your writer? Can you imagine having lunch with your potential freelance writer with that image of them in your head? Listen to your ‘gut instinct’ if you feel comfortable hiring the writer.

6. Grammar and other mistakes. This is why it’s important for everyone to set a Facebook Personal Page to the highest settings. There’s nothing wrong with Lol!, LMAO, and other abbreviations; however, a freelance writer’s business is writing and communications. Check out their Twitter page, Facebook fan page, and LinkedIn page to see what they’re posting.

7. Does the freelance writer interact on their blog and fan page? Social media can make your head spin! However, a freelance writer who understands the importance of ‘connecting’ and developing relationships will interact with fans and followers.

Rebecca

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