Facebook, Twitter, Pinterest, YouTube, Google Plus, LinkedIn… The list goes on and on. If you’re a small business owner, social media can overwhelm you. Why? Because you have many choices available to you, but you may not know which networks are best for you and your business.
The good news is that you don’t have to use every social network that’s available to you.
You can choose one or two that fit your business and get to know them, inside and out. For example, if you’re a chef who want’s to open his/her own restaurant, Facebook could work for you. Why? Because it’s media driven and you can upload stunning photos of your delicious creations.
If you’re a CPA, you could use Twitter and tweet tips about taxes, bookkeeping and anything else related to accounting for business. Maybe you specialize in small businesses. You could tweet tips specifically for small business owners. Twitter could be the best social network for your business.
Choosing the right social network for your small business depends on your business and target audience.
How to Choose the Right Social Media Network for Your Small Business
Check out the infographic from 9 Clouds below. It outlines popular social networks such as Facebook and Twitter. Choose the right one for you by:
- Finding out which network your audience uses.
- Looking to your industry for guidance. What networks do other businesses use? How do they use social media to drive traffic to their website and front door?
- Being honest about how much time you have to spend on social media.
- Establishing your goal for social media, e.g., new clients and sales.
- Understanding how social media works and why it can help you to be seen online and offline.
– Click to download your social media field guide.
- See more at: http://9clouds.com/2013/11/27/navigating-social-media-infographic/#sthash.jsRyuNej.qSsRoxmM.dpuf
If you liked this post, click here for free email updates!