Many times freelance writers here the following phrase from small business owners, “…I don’t have a budget. Just work up a quote and get back to me.” This doesn’t work. As a small business owner, you do need a budget. In fact, most organizations have and revise their BUDGET each year!
When a freelance writer asks if you have a budget, please think about this. Yes, you do have a budget. You know how much you want to spend. If you don’t, who’s taking care of the books? Budgeting is a MUST for your business.
Many small businesses may have a small amount to work with in the beginning. This is fine. Don’t waste a freelancer writer’s time by saying “give me a quote” if you KNOW you have a set figure in mind to pay the freelance writer. Your time is valuable as is the freelance writer’s. Be up front and honest with the writer. Many freelance writers will be willing to work with you, some may not. It depends on where the writer is in his or her career. Remember, one email campaign can make you MILLIONS! It could happen.
The next time a freelance writer asks, “…what’s your budget?” don’t ignore this question. Tell the writer that you’ll get back to her. If you REALLY don’t have a budget, make sure the freelancer knows what it is you’re looking for in terms of service.
Having a budget is a great way to negotiations. Many freelance writers will work with you; they will negotiate and be flexible on a project. All you have to do is ask. If the writer says NO then find another writer. It’s best to find a writer that you feel comfortable with — especially if you’re looking for a writer to work with you on a long-term basis.
Budgeting for your advertising/marketing is important for your business. If you don’t, you run the risk of OVER SPENDING on items such as online ads, print ads, and other advertisements. Marketing your small business is imperative for its growth, but you want to be SMART about it. Make sure you have solid marketing plan that includes SEM (search engine marketing), social media, and other marketing endeavors.
The next time you require the services of a freelance writer; give her YOUR budget or ask for quote. If the price SEEMS too high, make sure you take into consideration how MUCH MONEY she’s SAVING you in the long-run and your PROFITS can increase because of GREAT writing!
~ Savvy Writer Rebecca ~
Do you have a budget? If not, why?