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How Would You Rate Your Writing Skills

November 30, 2009 By 4 Comments

Some people believe that having great writing skills is not necessary when writing for the web. This cannot be farther from the truth. It’s not necessary to write like John Steinbeck or any other literary giant; however, you’ll obtain expert or authority status quicker if you have good writing skills.

Small business owners do not have to possess excellent writing skills, but it’s necessary to have an understanding of basic grammar and punctuation. How’s your knowledge of the comma? What about quotation marks? Some people write run-on sentences that go on forever and ever and they do not use punctuation to separate conjunctions and they do not know when to stop writing. That was just an example!

Writing skills can be learned if you have the time. Most small business owners would like to make a profit from their business. Marketing, advertising, and networking (used a serial comma) will take up a lot of time. Hiring a freelance writer to write articles and blog posts will save you time and money in the long run. Plus, a freelance writer will be knowledgeable about SEO, SEM, and SMO.

Small business owners may not have the time to acquire writing skills. Freelance writers can alleviate the pressure of writing for your website. They can write blog posts that are rich with SEO. You can either provide a keyword list to freelance writers or pay them extra to research keywords for your site.

Writing skills are important even when you write short blog posts. You want to be taken seriously as a business person. Unless you’re writing a celebrity blog or some other “off beat” topic, good writing skills are still necessary for the web.

Writing can be intimidated for some people. Take the pressure off of you by hiring freelance writers. They enjoy writing and will be happy to write for your website(s). Besides, who wants to do something they do not want to do? It’s all right to ask for help!

Rebecca

How would you rate your writing skills?

Filed Under: Freelance Writers, Freelance Writing, Search Engine Optimization Tagged With: , , ,

National Freelancers Day in the UK

November 23, 2009 By Leave a Comment

Today (Nov 23) is National Freelancers Day in the UK – in recognition of the contribution freelancers make to the UK economy. How did your show your freelancer your appreciation for his or her work? There’s still time left to tell or show your freelancer how they’ve contributed to the value of your business.

Rebecca

How are you celebrating National Freelancers Day?

Filed Under: Freelance Writers, Freelance Writing Tagged With:

Freelance Writing from Home Saves Money

November 16, 2009 By 1 Comment

Freelance writing from home has many benefits to it. One benefit is that freelance writers save businesses money. How? A freelance writer usually works from home, unless a company requires them to work on site. Otherwise, there’s no need to budget for extra space or office supplies. Another benefit of freelance writing from home is that writers are not distracted when they write. Kids are in school or with a babysitter and pets can be at a doggie or kitty daycare. Writers are focused on their projects and adhere to their hours. This is serious business!

Freelance writing from home saves businesses money on costs such as health insurance. Most writers carry their own health insurance because they are self-employed. This can save a company’s bottom line and budget. Plus, a company will not have to pay sick time.

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Businesses that are going green will love the fact that freelance writers work from home. There’s no need for a writer to drive 50 miles round trip to add to noise or atmospheric pollution. Meetings can take place via SKYPE. The environment will benefit from one less driver on the road.

Freelance writing from home has benefits for businesses. Writers meet or exceed deadlines, they stay objective, and stay out of office politics. More importantly, they can fill in when staff writers go on vacation or maternity leave!

Many writers have diversified portfolios which means she will understand your industry. Don’t forget about SEO. It’s important to optimize your website. This is yet another benefit because freelance writers stay on top of current writing trends, especially those that involve SEO, SEM, and SMO.

Go ahead and hire a freelance writer today and watch as the savings build up. With all the money that you’ll save, you can add solar panels to your office building and really go green!

Rebecca

When will you hire a freelance writer?

Filed Under: Clients, Freelance Writers, Freelance Writing Tagged With:

Benefits of Phone Communication

November 9, 2009 By Leave a Comment

Many people communicate via email because it’s cheaper and faster. It will probably not go away anytime soon. It’s simple and efficient, but how personal is email communication? Before the internet and email, people communicated by telephone. Freelance writers would contact their clients and then meet them in person. Phone communication is more personal and it has many benefits. You may think I’m crazy, but communicating by phone is worthwhile.

Phone communication is more personal versus email. You get to speak directly with your clients’ which helps you get more of a “sense” for what it is they’re looking for. Freelance writers can ask their questions at once versus emailing back and forth which can take up a lot of time.

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Benefits of phone communication

  • Phone communication is quicker than email. It may be difficult to believe, but it’s true. You can cover a lot more ground in one phone call. You save time because you are not sending email after email. Freelance writers receive the clarification they require before and during a project. It’s a great way to ensure you’re on the same page as your client.
  • Speaking on the phone breaks up the work day. Freelance writers, instead of emailing your clients call them. It gives you a break from typing a lengthy email. Plus, it gives your eyes a break from starring at the computer screen.
  • Hearing your client’s voice is beneficial. You can get a “sense” if a client is satisfied or dissatisfied with your work. This is a great way to develop the client/writer relationship. You will be able to rectify anything straightaway versus waiting for an email.

Freelance writers do not stop email or other forms of communication. They are not bad forms of communication. However, it will serve you to become comfortable with phone communication. Remember, not all clients enjoy communicating via email. Some prefer phone communication. Make sure you’re flexible with your communication style so you don’t alienate clients.

Rebecca

How has phone communication helped you and your business?

Filed Under: Clients, Freelance Writers, Freelance Writing, Tips and Tricks Tagged With:

Take Advantage of Blog Copywriting

September 29, 2009 By Leave a Comment

Some business owners are not still writing and posting blogs on their websites. They feel a blog is not necessary for their business. This could be true to a certain degree, but people love FREE stuff and information. Most people will ask, “…Do you have a website or blog?” Small businesses that don’t have a website or blog could be missing out on income opportunities.

Blog are short posts between 350-700 words. Some people are writing shorter blog copywriting between 300-500 words. These short writings provide visitors with unique and informative content that shows them you’re an expert or authority in your field. When they visit your website, they’ll get the feeling that you really know what you’re speaking about in your blog.

Blog copywriting is a great way to earn the trust of customers. By sharing and giving away free information to consumers, you set yourself a part from other small business owners. It shows people that you value and care about them. There’s no scam that will coerce them into purchasing your products and or services. You’re simply providing them with enough information to help them make the best decision.

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Blog copywriting can increase traffic to your website when you optimize them with SEO or search engine optimization. You do this by using particular keywords or keyword phrases that will help you to rank in search engines. Stay away from broad keywords. For example, if you’re a life coach avoid using the keyword “life coaching” as your keyword because it’s very broad. Narrow down your niche market. Coaches working with writers could use the keyword phrase “life coach for writers” or “writers life coach.” You get the picture. Drill down your keywords for your niche market.

Small business owners are very busy growing their business. They do everything from marketing to designing the website. Blog copywriting is the last thing on their mind. This why hiring a freelance writer is a good idea. Leave the writing to a freelance writer who enjoys writing. You may balk at giving up control or argue that a freelance writer may not be familiar with your industry. You’d be surprised how familiar a freelance writer (Rebecca) is with certain industries.

Omitting blog copywriting from your website is a one way to reduce income from your small business. Visitors to a website expect to find a blog or at least articles that provide them with additional information to make their decision. Most people buy on emotion, but a select few will research before they make a purchase. This is something to think about before you disregard adding blog copywriting to your website.

Rebecca

What has a blog done for your website?

Filed Under: Freelance Writers, Freelance Writing Tagged With: ,
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