headlines and captions graphic: megaphone on a blue gradient background

Why Headlines and Captions Matter: Unleashing the Power of Surprise and Subversion

In the ever-evolving realm of content creation, crafting catchy headlines and captions is a fundamental skill. The ability to capture attention and spark intrigue in a world inundated with information is no small feat. While the conventional advice of adding value, being clear and concise, and eliciting emotion certainly holds merit, there is an often-underutilized […]

phone screen with social media icons showing on it including LinkedIn, Twitter, Facebook, Instagram, etc.

Running Social Media Campaigns for Franchises

This blog post about running social media campaigns for franchises on featured on Savvy-Writer.com is from Joarra Solis, Vice President of Social Media Marketing at Cyberbacker. Franchisors can support franchises with social media in many ways, from supplying content, branding, scheduling, and formatting, to providing cybersecurity and tracking metrics. But the rewards go both ways. […]

everyone is an influencer by Kelly Keenan book cover

Book Review—Everyone is an “Influencer”: Building a Brand by Engaging the People Who Matter Most

This book review on Savvy-Writer about Everyone is an “Influencer”: Building a Brand by Engaging the People Who Matter the Most by Kelly Keenan was made possible by IdeaPress Publishing and LaunchTeam and Amplify pr. Let’s take a closer look at what it means to build a brand and influencer marketing to grow your company’s awareness, […]

" "

Why Are Freelance Writers and Copywriters in Demand?

Freelance writers and copywriters may be in demand now more than ever because of the coronavirus. Why? Because marketing departments and agencies struggle to keep up with content demands, from coronavirus communications to blog content, email marketing, campaigns, and more. As a member of my local chamber of commerce, my website is listed in the […]